Prepare for liftoff: Alibaba is the 'anti-Facebook' IPO

Updated from Sept. 17

The Alibaba IPO is going to be huge -- in case you hadn't already heard. But for all the focus on how this is likely to be the biggest public offering in history, there's very little chatter about the opportunity for this to be an old-fashioned, 1990s-dot.com style blowout IPO.

Assuming the offering prices near its expected range of $66 to $68 per share, it's not hard to imagine the stock trading well above $100 on its first day of trading Friday. You know...the type of deal that gets trader's hearts pounding and reminds investors that the stock market is also a place where you can win big, not just lose your shirt. Expect terms like "blowout" and "spectacular" and "bubble-like" to be heard. (Full disclosure: my employer, Yahoo Inc., owns about 22.5% of Alibaba and plans to sell about 25% its stake at the offering. I personally own Yahoo shares.)

In many ways, Alibaba is the anti-Facebook IPO. Facebook, of course, struggled mightily on its first day of trading amid technical glitches and an avalanche of insider selling, closing up a mere 23 cents from its offered price of $38.

The Chinese e-commerce giant is virtually unknown to Americans. A Reuters poll this week showed 88% of people hadn't even heard of Alibaba, much less were clamoring for a piece of the offering. Facebook, by contrast, was set up to be the first big "retail" IPO of the decade -- and individual investors were scrambling to get allocation before the company's ill-fated debut on May 18, 2012, according to press reports at the time.

For Alibaba, however, there's no such retail interest: Alibaba Frenzy Escapes Small Investor:
Lack of Familiarity with Alibaba in U.S. Limits Interest Ahead of IPO, The WSJ reports.

Meanwhile, institutional demand for Alibaba's offering has reportedly been intense; more than 40 firms have asked for over $1 billion in stock, according to The WSJ. Within two days of Alibaba's global roadshow, underwriters attracted enough demand to cover the entire deal. Shortly thereafter, Alibaba upped the expected price range of the offering to o $66 to $68 from $60 to $66, originally.

In the run-up to Facebook's IPO, institutions were already choking on stock that had been purchased in the secondary market. On the first day of trading, lead underwriter Morgan Stanley reportedly got stuck holding more than $6 billion of Facebook stock, with JPMorgan and Goldman sitting on a combined $5.6 billion worth of shares. Days before its IPO, Facebook upped the size of its IPO by 25%, or about 100 million shares; 57% of the shares sold in the IPO came from Facebook insiders.

To date, Alibaba hasn't announced plans to up the size of its offering, although it wouldn't surprise me if they did.