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Are AI chatbots really taking over online search, and just how long will it be before Google is supplanted by AI tools?
While trends are definitely shifting towards AI, with Google recently seeing its first ever decline in search volume, Google still has a commanding share of online search traffic. And with its own AI-based summaries now being filtered into every query, Google itself could well end up winning out in the AI battle on this front, however ChatGPT has quickly become synonymous with discovery, and is rising fast.
To provide some perspective on this, onelittleweb has put together this overview of online search traffic volume, which compares Google Search to AI providers.
As you can see, ChatGPT still has a long way to go, but it is interesting to note the growth of AI apps as discovery tools, and what that means for search engine marketing.
You can check out onelittleweb’s full report here.