In the Age of Selfies, America's Love Affair With Lips Is Leading to a Boom in Cosmetic Procedures
Dr. Robert Houser, ASPS member surgeon, performs an exam on Kim Comisar following lip implant surgery. According to new data from the American Society of Plastic Surgeons, a record number of patients underwent lip implant surgery in 2015.Click here for high-resolution version · Marketwired

ARLINGTON HEIGHTS, IL--(Marketwired - April 18, 2016) - A record number of patients underwent lip augmentation procedures in 2015, making them the second-fastest growing facial procedure in the United States since 2000. Only dermabrasion procedures have grown faster.

"We live in the age of the selfie, and because we see images of ourselves almost constantly on social media, we're much more aware of how our lips look," said David H. Song, MD, president of the American Society of Plastic Surgeons. "The good thing about lip procedures is that you have several options. You can change the shape of your lips as subtly as you want."

According to newly released data from the American Society of Plastic Surgeons (ASPS), the number of lip implant procedures grew by double-digits in every region of the country in 2015, gaining in popularity in both women and men. In all, there were 27,449 lip implants. On average, that's a lip implant procedure about every 19 minutes, and an increase of 48 percent since 2000.

In addition to the sharp rise in the number of lip implants, lip injections continued to show staggering growth as well. Between Botox and Dysport injections, and a variety of soft tissue fillers, lip procedures were part of nearly 9.2 million injection procedures in 2015, a combined increase of more than 1,000 percent since 2000.

"Lips are an easy place for people to start," said Robert Houser, DO, a plastic surgeon in Westerville, Ohio. "A patient may not be ready to commit to something as dramatic as a facelift or eyelid surgery, but there are a variety of ways you can change the shape of your lips."

Houser says the temporary nature of injections is both a pro and a con for patients. "If a patient doesn't like the injections, it's fine, because within a few months they wear off and everything is back to normal," he said. "But if they do like what injections do for their lips, they have to keep coming back every few months to maintain them."

The alternative is a more permanent, but still reversible lip implant. "Lip implants have been around for quite a while, but new technology is taking the industry by storm," said Houser. "That's why we're seeing such growth in implant procedures."

Made from soft, flexible silicone, newer implants have proven to be both more stable and more pliable than previous implants, said Houser, and procedures are quick and require minimal recovery time.

"We make 2 small incisions in the corners of the mouth, use a tiny passing instrument to pull the implant into place, and you're done," said Houser. "Two stitches, very little bruising, minimal swelling and a very quick recovery."