Clients Benefit from New Verification Technology that Reduces a Wide Range of Fraud-Related Issues and Improves the Overall Health of the Digital Advertising Ecosystem

NEW YORK, NY / ACCESSWIRE / May 29, 2019 / AdKernel, a leading provider of white-label programmatic advertising solutions, announces a partnership with Fraudlogix to power Clients' real-time ability to monitor all impressions in an RTB environment to ensure their publishers maintain their traffic quality. Fraudlogix, a trusted leader in the programmatic fraud detection and management space since 2010, will provide a range fraud management and security technologies to bolster confidence in traffic quality on the AdKernel platform.

The integration allows AdKernel Clients to monitor and optimize the quality of their publisher channels for invalid traffic (IVT), domain spoofing, and sources with low viewability with Fraudlogix for free, with deeper "pre bid" solution integration for real-time scoring available for Clients by request.

Fraudlogix's industry-leading technologies will provide transparency into a Client's publishers. The new ad verification technologies will include:

• Identification of Bot traffic - Clients will see the percentage of traffic that is at high risk for being fraudulent or invalid (IVT).

• Ensuring Brand Safety - Manages ad placement and whether ads were served within domains with potentially unsafe brand environments.

• Viewability - Understand the percentage of traffic that's measurable and viewable.

• Domain & Ad Spoofing - Verify publisher-declared domain matches the actual domain where an ad was served.

• Real-time analytics - Sophisticated analytics helps Advertisers' optimize KPIs

AdKernel has integrated Fraudlogix to further AdKernel's investment in trust-building technologies that increase buyer transparency and the quality of publisher's supply channels. "We have been innovating to enhance every aspect of our platform to ensure clients can trust us to deliver technologies to maximize their marketing investments," explained Yevgen Peresvyetov, CEO and Co-founder of AdKernel. "Our expertise in real-time ad serving, big data analytics, and distributed database technology are maximized through verification technologies to ensure quality traffic and effective campaigns."

"We're excited about the AdKernel partnership. Their clients will be able to quickly and easily see key quality metrics across all of their traffic - helping them to pinpoint sources of fraud and low-quality impressions," said Fraudlogix CEO Hagai Shechter. "This type of integration helps to weed fraud out of the ecosystem and boosts traffic transparency and confidence in the programmatic space."