Should You Be Adding Breville Group (ASX:BRG) To Your Watchlist Today?

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It's only natural that many investors, especially those who are new to the game, prefer to buy shares in 'sexy' stocks with a good story, even if those businesses lose money. Unfortunately, high risk investments often have little probability of ever paying off, and many investors pay a price to learn their lesson.

So if you're like me, you might be more interested in profitable, growing companies, like Breville Group (ASX:BRG). While profit is not necessarily a social good, it's easy to admire a business than can consistently produce it. In comparison, loss making companies act like a sponge for capital - but unlike such a sponge they do not always produce something when squeezed.

View our latest analysis for Breville Group

How Quickly Is Breville Group Increasing Earnings Per Share?

If a company can keep growing earnings per share (EPS) long enough, its share price will eventually follow. That means EPS growth is considered a real positive by most successful long-term investors. Breville Group managed to grow EPS by 11% per year, over three years. That's a good rate of growth, if it can be sustained.

I like to take a look at earnings before interest and (EBIT) tax margins, as well as revenue growth, to get another take on the quality of the company's growth. While we note Breville Group's EBIT margins were flat over the last year, revenue grew by a solid 9.7% to AU$711m. That's a real positive.

In the chart below, you can see how the company has grown earnings, and revenue, over time. To see the actual numbers, click on the chart.

ASX:BRG Income Statement, July 1st 2019
ASX:BRG Income Statement, July 1st 2019

Of course the knack is to find stocks that have their best days in the future, not in the past. You could base your opinion on past performance, of course, but you may also want to check this interactive graph of professional analyst EPS forecasts for Breville Group.

Are Breville Group Insiders Aligned With All Shareholders?

Like that fresh smell in the air when the rains are coming, insider buying fills me with optimistic anticipation. This view is based on the possibility that stock purchases signal bullishness on behalf of the buyer. However, insiders are sometimes wrong, and we don't know the exact thinking behind their acquisitions.

Although we did see some insider selling (worth -AU$3.6k) this was overshadowed by a mountain of buying, totalling AU$1.2m in just one year. This makes me even more interested in Breville Group because it suggests that those who understand the company best, are optimistic. We also note that it was the Lead Independent Director, Lawrence Myers, who made the biggest single acquisition, paying AU$374k for shares at about AU$12.45 each.