AcuityAds Reports Second Quarter 2022 Financial Results
AcuityAds Holdings Inc
AcuityAds Holdings Inc

Generated $28.3 million in Total Revenue
illumin Revenue Up 96% YOY to $10.2 million

TORONTO and NEW YORK, Aug. 10, 2022 (GLOBE NEWSWIRE) -- AcuityAds Holdings Inc. (TSX:AT) (NASDAQ:ATY) (“AcuityAds” or “Company”), a Journey Advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced its financial results for the three months ended June 30, 2022.

Second Quarter 2022 Highlights

  • Total revenue for the three months ended June 30, 2022, was $28.3 million, up 18.6% sequentially. On a year over year basis, revenues decreased by 6.6% which was largely anticipated as we continue to build and transition our sales team from our legacy DSP product to our Journey Advertising product, illumin. As previously communicated, we believe our new sales personnel will become more productive in the second half of FY2022. However, the Company remains mindful of potential macro-economic headwinds and is monitoring the situation accordingly.

  • illumin second quarter revenue rose 96.1% year over year to $10.2 million or 36% of total revenue.

  • illumin self-serve revenue increased 94% sequentially to $1.0 million, while illumin self-serve clients grew 24% sequentially.

  • Second quarter 2022 gross margin was 51.9%, compared to 52.2% in 2021.

  • Net revenue or gross profit (revenue less media costs) for the three months ended June 30, 2022 was $14.7 million, compared to $15.8 million for the same period in 2021.

  • Adjusted EBITDA was $1.5 million for the second quarter of 2022, compared to $5.4 million in the prior year.

  • Q2 2022 net income was $0.9 million, compared to $3.4 million in Q2 2021, primarily due to our previously communicated strategic investments in both R&D and sales.

  • During the second quarter of 2022, the Company repurchased 2,269,480 of its common shares at an average price of $3.15 per share for total consideration of $7,140,296. As of August 5, 2022, the Company has repurchased 3,525,620 of its common shares for total consideration of $11,143,292.

  • At June 30, 2022, the Company had cash and cash equivalents of $92.5 million, compared to $102.2 million as of December 31, 2021, reflecting share repurchases during the quarter.

“During the second quarter, revenue from illumin, our Journey Advertising platform, grew 96% year-over-year, reaching $10.2 million or 36% of total revenue,” said Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds. “While total company revenue was lower than the prior year due to salesforce transition issues, we continue to see growing adoption of illumin-particularly in self-serve usage. Our strategic initiatives to grow illumin self-serve revenues have already begun to pay off as these revenues grew 94% sequentially, even as illumin self-serve clients grew 24%. This sequential growth supports our belief that illumin’s tremendous ease of use naturally lends itself to self-serve operation and we expect to see continued growth.”