SAN DIEGO, CA--(Marketwired - November 07, 2013) - ACTIVE Network ™ (ACTV), the leader in cloud-based Activity and Participant Management™ solutions today announced they along with their partner Adobe won Event Marketer's EventTech Award in the category of "Best Use of Data Collection Technology." The award was given for the innovative ways in which Adobe used ACTIVE Conference™ for Adobe Summit, one of the world's premiere digital marketing events. Adobe leveraged the capabilities of ACTIVE Conference to provide attendees with more personalized experiences at the event. ACTIVE Conference provided Summit participants with registration services, breakout session management, onsite session scanning, and lead management. The services helped enable the participants to maximize their experience at the conference and provided the data needed for more personalized lead nurturing, and greater return on investment. The winners were announced November 5 at the EventTech conference in Las Vegas, Nevada.

Established in 2011 to recognize the power of integrating technology across events and trade shows, the EventTech Awards highlight the best uses of technology to elevate brand experiences, increase reach, drive attendance, increase leads, and enhance engagement between companies and their target audiences. More than 300 entries across 21 categories were received for this year's EventTech Awards, among which 63 finalists were selected.

"We are very happy to accept this industry recognition," said Mike Stiles, Senior Corporate Events Manager with Adobe. "ACTIVE is a thought leader in the event space, and we felt strongly that by implementing their solutions, we could provide a better overall experience for attendees, as well as gain deeper insight into our customers' needs."

"It is an honor to accept the EventTech award with Adobe for the exceptional work they did with the Adobe Summit, the world's premiere digital marketing event," said JR Sherman, senior vice president and general manager of ACTIVE Network's Business Solutions Group. "This award validates the leadership position we've taken in enabling 'Big Data' for events, delivering solutions that provide companies with a consolidated view of attendee data that they can then leverage to increase visibility and unlock additional value from every event experience."

ACTIVE Network™ Business Solutions Group

ACTIVE Network™ is powering the next generation of SMART EVENTS™ through its Business Solutions technology suite, which provides intelligent data and insights designed to increase potential revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes -- including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos -- benefit from a single technology partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference™ for large flagship conferences, ACTIVE RegOnline™ for attendee management solutions, ACTIVE StarCite™ for strategic meetings management and event expense management, and the ACTIVE Marketplace™ to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit www.ACTIVEevents.com.