In 2022, impulse buying is the new normal, with Americans spending more on snap-decision purchases than they have in the last two years, according to Slickdeal’s annual impulse buying survey.
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On average, Americans spend $314 a month on unplanned purchases, including clothing, food, groceries, technology, spa services and household items — an expense that has increased from $276 in 2021 and $183 in 2020.
Although the phrase “impulse buying” can carry a negative meaning — i.e., spending recklessly — it’s not always a bad thing to splurge on an item or service you haven’t given much thought to.
Here are eight impulse buys you shouldn’t feel guilty about.
A Checkout Aisle Treat
“Whether it’s a candy bar or a single soda, if this is just an impulse purchase you make every now and then, you shouldn’t feel bad about it,” said Julie Ramhold, consumer analyst at DealNews. “Is it the best deal? Probably not. But will it satisfy whatever craving you’re having? Almost certainly.
“And by purchasing a smaller amount — i.e., one or two servings — then you won’t be going overboard on the treat or your spending. Because of that, you definitely shouldn’t feel bad for that small indulgence.”
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Anything You’ll Use on a Regular Basis
“Whether it’s a weighted blanket or fancy candle,” Ramhold said, “if you’re going to use the item on a regular basis, you definitely shouldn’t feel guilty for purchasing things that will genuinely make you feel better or you’ll use enough to make them worth the purchase in the first place.”
Meal Kits
“If you’re pressed for time or wanting to eat healthier, you may have jumped on the meal kit bandwagon,” Ramhold said. “And you may feel guilty about spending so much on those kits when you could be spending less to do your own meal planning and grocery shopping around the sales every week.
“But the truth is that you have to do what works best for you, and these are at least practical purchases that will help to alleviate dining out more, which can lead to saving money in the long run. The biggest takeaway here is that odds are high, if you’re using meal kits, you’re eating healthier than if you were doing takeout every night. And, if it makes your life easier, it’s a totally worthwhile purchase.”
Purchases Under $5
“The truth is that impulse purchases that are under $5 probably aren’t worth sweating over,” Ramhold said. “If your budget is seriously stretched thin, then obviously it’s not a good idea to make any frivolous purchases.