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7 Sports Betting Stocks Worth a Gamble as Football Season Kicks Off

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With the 2023 NFL season underway, sports bets are surging. In fact, according to the Associated Press, GeoComply Solutions — used to verify a customer’s location — said it recorded 242.3 million geolocation transactions from legal U.S. sportsbooks. That’s a 56% jump year-over-year, and numbers are only expected to soar. That should be great news for these top seven sports betting stocks.

“The data records the amount of times the company was called on to verify a customer’s location. It is considered a good indicator for at least a minimum level of sports betting activity, more than 80% of which is done online in the U.S.,” added the AP. In addition, “over 1.1 million new player accounts were created in the first week of this year’s NFL season, an increase of over 40% from the same period a year ago.”

And that’s just week one.

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As noted by the American Gaming Association, 73.5 million Americans plan to bet on the 2023 season — up from about 46 million last year. The best part: As the NFL betting excitement builds, these sports betting stocks should thrive.

Sports Betting Stocks: DraftKings (DKNG)

A man opens the DraftKings (DKNG) app from his iPhone. DraftKings is an American daily fantasy sports contest and sports betting operator. DKNG Stock Forecast
A man opens the DraftKings (DKNG) app from his iPhone. DraftKings is an American daily fantasy sports contest and sports betting operator. DKNG Stock Forecast

Source: Tada Images / Shutterstock.com

The last time I mentioned DraftKings (NASDAQ:DKNG), it traded at around $27 on Aug. 17. It’s now up to $31, and if it can break above resistance around $34, it could run to $40. Also, as I noted on Aug. 17, CEO Jason Robins noted this is the “most important time of year for us…This is when we acquire the most customers when we have the biggest opportunity to gain more market share, and when we generate the most revenue and the most EBITDA.” Barclays likes the DKNG stock here, raising its price target to $32 from $30 a share.

Helping, in August, Truist analyst Barry Jonas upgraded the DKNG stock to a Buy rating with a $44 price target. The analyst cited DKNG’s second-quarter numbers and raised guidance for the hike. In fact, the company posted a positive EBITDA of $73 million, which beat analyst estimates of $20.6 million. It was also a sizable jump from the $118 million EBITDA loss posted a year earlier.

Roundhill Sports Betting & iGaming ETF (BETZ)

sports betting stocks man celebrating winning bet on match, bookmaker app
sports betting stocks man celebrating winning bet on match, bookmaker app

Source: Motortion Films / Shutterstock.com

On Aug. 17, I also mentioned Roundhill Sports Betting & iGaming ETF (NYSEARCA:BETZ) because it allows for strong diversification at a low cost. At the time, BETZ traded at around $17. It hit a high of $17.63 and pulled back to $17.25, where it again found strong support.

With an expense ratio of 0.75%, it holds a position in DraftKings, Flutter Entertainment (OTCMKTS:PDYPY), MGM Resorts (NYSE:MGM), and Penn Entertainment (NASDAQ:PENN). Also, given the numbers already generated by betting companies, I’d like to eventually see BETZ run back to $19 a share.