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7 Huge Mistakes Back-to-School Shoppers Make


If you have kids in school—K through 12 or college—you don’t need anyone to remind you that back-to-school season has arrived.

Between those early-season sales and last-minute shopping, there’s plenty of potential for trouble in the realm of personal finance—all the more so if you’re buying school supplies or clothes on a tight or non-existent budget.

After you survive this ritual, there is a veritable conga line of holidays—Halloween, Thanksgiving, Christmas, Hanukkah, Kwanzaa, New Year’s, etc.—each jumping up and down, screaming “What about me?!” and presenting financial challenges if you’re not exactly flush. A little planning now could make a big difference in what you can spend as 2014 draws nearer.

With that in mind, here are seven mistakes you should avoid when doing your back-to-school shopping.

#1: Failing to Establish a Budget Before You Start

If cash flow is an issue, it’s a huge mistake to wade into the back-to-school shark tank if you haven’t set a budget. Stream of consciousness shopping can only get you into trouble. Figure out what you can afford to spend, make a comprehensive list, even consult with your children to make sure you are getting what they want (especially if the choice is between Man of Steel, Iron Man, Spiderman, Dora or Barbie backpacks and notebooks) in the context of what they need.

Unless it is absolutely necessary (or a family bonding exercise) to have them with you, it’s best to leave the munchkins at home. If you want to know their preferences, browse with them online before hitting the stores. The last thing you need is to be weaving through crowds at Staples, Kmart or Target, or navigating several online retailers, while fending off cries of, “Mommy, I really NEED to have this” and falling into the trap of running a “dollars for peace” program. Democracy is a wonderful thing, except when it involves back-to-school shopping.

#2: Using the Wrong Credit Card

The average American borrower owes $4,878 among 3.5 different credit cards. If you’re one of the millions of Americans who runs a balance on your cards and can’t pay it off at the end of each month, choosing the right card is essential. If your goal is to preserve your cash flow, concentrate on reducing debt on credit cards with the highest rates first.

Of course, you may have to weigh this concern against using a lower-interest card that is nearing its credit limit. If you have a choice, it’s always best to use the card with the lowest rate when you know you’re going to have to carry a balance. If you forget the exact terms of each of your cards, check the fine print before leaving home.