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5E Advanced Materials Expands Commercial Team With Strategic Hire to Target APAC Specialty Glass Market

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5E Advanced Materials, Inc.
5E Advanced Materials, Inc.

Seasoned addition to commercial team will support 5E’s efforts to expand offtake agreements in the APAC region, and expand the scope of commercial contracting discussions

HESPERIA, Calif., Oct. 29, 2024 (GLOBE NEWSWIRE) -- 5E Advanced Materials, Inc. (Nasdaq: FEAM) (ASX: 5EA) (“5E” or the “Company”), a boron and lithium company with U.S. government Critical Infrastructure designation for its 5E Boron Americas Complex, announced the appointment of Kenneth Hoo to its commercial strategy team.

Mr. Hoo joins the Company as its Vice President of Commercial Products - APAC, bringing more than 17 years of borates industry experience to the organization, having held several roles in a sales capacity at the largest global borate producers, as well as consumers. Most recently, Mr. Hoo served as a Sales Manager at Rio Tinto where he specialized in a variety of products, notably borates. Prior to that, Hoo served in numerous strategic sales roles at borate producers where he accumulated APAC supply chain and logistics expertise while focusing on developing commercial relationships in the Asian market. Mr. Hoo’s experience and relationships will be value-additive to the execution of the Company’s commercial strategy as 5E expands its targets into Asia. Along with the United States, these regions combined represent a significant majority of global boric acid demand.

Mark Zamek, Vice President of Commercial Products at 5E Advanced Materials, commented, “As 5E’s commercial strategy begins to develop and expand, adding Kenneth’s capabilities and breadth of experience to our team will be a crucial resource for the Company as we target product sales in the APAC region, specifically the specialty glass market, along with the U.S. These markets represent two of the largest demand centers for borates, and as a global operator we plan to participate where global demand will provide the greatest returns. While we continue to reach milestones from a strategic and operational perspective, we are excited to leverage Kenneth’s relationships that he has forged over his years across Asia as we continue to advance commercial contracting and offtake discussions with potential customers. Our commercial program is growing in scale and scope, which will play a meaningful role in 5E’s evolution as we work to achieve our vision of becoming a leading global supplier of boric acid and boron specialty materials.”

On Thursday, October 31, 2024, at 3:30 pm PST, Chief Executive Officer Paul Weibel will host a webinar and provide a market update. To register for the webinar, please Click Here.