56 Media Group contracts 2 The Top Marketing, Inc. for inbound and content marketing strategies to maximize client reach across the web
BOISE, ID / ACCESSWIRE / December 14, 2015 / Marketing experts, including 56 Media Group, a Boise, Idaho-based web design company, continue to push the envelope to deliver Internet marketing solutions to a wider audience. With at least 10 years of experience in the industry, the company knows what it takes to maximize businesses' Internet presence to enhance profitability.
To build on these established strategies,56 Media Group has allied with 2 The Top Marketing, Inc., a web marketing specialist that deploys research-based systems to increase conversions instead of merely courting website traffic.
With this partnership, 56 Media Group will strengthen its cutting edge content marketing strategies even more. Both marketing companies design their projects to reach a focused target market, using social marketing, content-driven sales and search engine marketing or SEM.
With 2 The Top Marketing's expertise, real-time tracking of any interactions with potential clients will become part of project designs. This means that data on social media engagement, blog readership, click-through decisions and sales conversions will be used to measure the true return on investment on Internet marketing efforts. Data driven strategies provide a better picture of the impact of a client's marketing investment as data sets can distinguish whether site traffic and social media likes actually resulted to conversions that count: confirmed sales of products or services and growth of its client base.
Many business organizations are under the impression that a successful marketing drive is measured in viral terms. The volume of traffic generated and strength of social media sharing are certainly important, but the true measure of success should always defer to the revenue data. 56 Media Group and 2 The Top Marketing remain focused on this goal, eschewing ambiguous metrics and irrelevant data that do not contribute to building solid revenue growth. In a competitive market, efficient content marketing design should also consider cost-effective delivery to achieve the optimum outcome for clients.
The partnership of 56 Media Group and 2 The Top Marketing will also bring the inbound marketing strengths of Hubspot into play. 2 The Top Marketing is part of Hubspot's Partner Program, which provides support and solutions that help generate new business, enhance ROI and increase revenues to eventually grow the business.