Here Are 5 Things to Look for in Alibaba's Q3 Earnings Report

Alibaba's (NYSE: BABA) stock has nearly doubled in the past year -- up roughly 16% just in January -- and the good times may not be over for investors. The company is set to report fiscal third-quarter earnings on Thursday and investors have high hopes.

Analysts surveyed by FactSet are expecting Alibaba to report quarterly revenue that grew 62% year-over-year to $12.4 billion on top of earnings of $1.66 per share, up from $1.30 per share in the same period a year ago.

The December-ended quarter is of particular interest for investors because its revenue gets a boost from the annual Chinese sales holiday on Nov. 11 known as Singles Day. This year, Alibaba's Singles Day sales increased 39% year-over-year to an incredible $25.3 billion. Meanwhile, Amazon (NASDAQ: AMZN) sold an estimated $1 billion worth of goods this past summer on its Prime Day.

Alibaba is a big company and often misunderstood by U.S. investors. So what should you look for in its earnings report on Thursday? I'll take you through the five things I'm going to scan the report for when it first comes out.

At Alibaba's campus in Hangzhou, China, a rock with the company's logo displayed on it.
At Alibaba's campus in Hangzhou, China, a rock with the company's logo displayed on it.

Alibaba has ambitions to grow further outside of China this year. Image source: Alibaba.

1. Revenue growth

Alibaba's revenue growth has been front and center in its past few earnings reports.

Last summer, investors were delighted when the retail giant reported an incredible 56% year-over-year revenue growth to $7.4 billion for the 2018 first quarter. The next quarter, Alibaba proved this wasn't a fluke when it reported a 61% year-over-year increase in revenue to $8.3 billion.

Posting a jaw-dropping revenue growth figure is something that analysts and investors have come to expect from Alibaba. As mentioned above, Alibaba is expected to report a 62% increase in revenue for the quarter being reported.

If the company can hit that mark or go above it, then we can expect to see the stock react favorably as more investors realize that the company still has plenty of room to run.

Already, Alibaba has revised its 2018 full-year revenue growth guidance to between 49% and 53%, up from its previous prediction of 45% to 49% growth. Big leaps in revenue are essential if the company is to hit its goal of $1 trillion in gross merchandise value (GMV) for 2020.

BABA Revenue (Quarterly YoY Growth) Chart
BABA Revenue (Quarterly YoY Growth) Chart

2. New retail updates

Alibaba has been outspoken about what it calls its "new retail" strategy, which refers to using technology to transform brick-and-mortar stores into more efficient retail locations that can offer better customer experiences.

The retailer is expected to open its first mall in April. The five-story complex will be called "More Mall" and will house retailers, as well as one of Alibaba's high-tech Hema supermarkets. The mall is being built across from Alibaba's XiXi campus in Hangzhou. The XiXi campus has a number of employees that are focused on its brick-and-mortar strategy, which makes it a prime location for its first mall.