5 Multiline Insurers to Watch as Competition Rises, Pricing Moderates

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Product diversification has been helping Zacks Multiline Insurance industry players lower concentration risk, ensure uninterrupted revenue generation and improve retention ratio. Better pricing, prudent underwriting, increased exposure, faster economic recovery on the receding impact of the pandemic and increased vaccinations should benefit MetLife Inc. MET, American International Group Inc. AIG, Prudential Financial Inc. PRU, Radian Group RDN and CNO Financial Group CNO. Accelerated digitalization will help in the smooth functioning of the industry. Increasing acceptance of embedded insurance should also drive the industry. Per a report in Financial Services, premiums from embedded insurance are projected to exceed $722 billion globally by 2030.

The solid capital level of multiline insurers will fuel merger and acquisition (M&A) activities. However, rate cuts by the Federal Reserve are a concern as insurers are direct beneficiaries of an improved rate environment. A lower rate will weigh on net investment income. Given moderating pricing and increased competition, pricing competition will likely improve in 2025, per the Insurance Business report.

About the Industry

The Zacks Multiline Insurance industry comprises companies that provide single insurance coverage, bundling automobile, homeowner, long-term care, and life and health insurance to individuals and businesses. The insured pays a single premium and is covered for many things through a single contract. These companies cover commercial and personal properties, automobiles, marine, livestock, aviation, personal accident, life, including permanent and term insurance, supplemental accident and health insurance, workers’ compensation, annuity products, private mortgage insurance, et al. The players also provide risk management services. Since the companies offer single insurance coverage for multiple products, customer retention improves. The insured stands to benefit from lower premium payments compared to paying individual premiums for insuring varied products.

3 Trends Shaping the Future of the Multiline Insurance Industry

Diversified portfolio lowers concentration risk:  Given the nature of the business, multiline insurers’ product and service portfolios are diversified. This lowers concentration risk. Increased awareness, driving higher demand for protection products, should benefit sales and premiums of life insurance operations. An increase in exposure with customized products and services should support premium growth. However, moderating pricing keeps us cautious. Per Deloitte Insights, the transition to green energy and related insurance products, as well as exposure to intangible assets, offers growth opportunities. The increased adoption of artificial intelligence could increase potential cyber threats, thus fueling demand for cyber insurance.  While the life insurance business could be hurt by a low interest rate environment as they invest a major portion of the premiums earned, prudent underwriting at the non-life insurance business will limit the downside. Yet, unpredictable catastrophes could weigh on the underwriting profitability of non-life insurers. Swiss Re estimates near mid-single-digit premium growth in 2025.

Merger and acquisitions:  Consolidation in the multi-line insurance industry is expected to continue as players look to diversify their operations into new business lines and geographies. Buying businesses along the same lines is driven by the players’ need to gain a fair market share and grow in their niche areas. Consolidations that slowed down earlier due to inflation are expected to rise in 2024. Insurance technology companies are expected to top the list per media reports. The industry is undergoing accelerated digitalization.

Increased adoption of technology: Digitalization has increased by leaps and bounds. The industry is witnessing greater use of technology like blockchain, AI, advanced analytics, telematics, cloud computing and robotic process automation to expedite business operations and save costs.  Many life insurers have started selling policies online that appeal to the tech-savvy population. At the same time, the use of real-time data is making premium calculation easier and reducing risk. Insurers remain focused on ramping up data and analytics capabilities as well as realizing the benefit of the technological infrastructure per Deloitte Insights. Per the Deloitte FSI Predictions article, nonlife insurers have the capacity to generate nearly $4.7 billion in annual global premiums from AI-related insurance, translating to a compounded annual growth rate of around 80%.