Unlock stock picks and a broker-level newsfeed that powers Wall Street.
5 ironclad truths about the new Georgia voting law and business

In This Article:

After watching the fallout from the new Georgia voting law passed two weeks ago, I’ve come to five conclusions.

-The right to vote shouldn’t be a partisan issue, but sadly has become one.

-The new law isn’t about election integrity, it’s meant to suppress voting.

-The law has set off a chain reaction that continues to this day.

-The consequences here are changing the relationship between politics (mostly the GOP) and business.

-And in all this there is nuance and a good many twists to the story.

Georgia Gov. Brian Kemp signs a baseball after a ceremony to announce that Atlanta will host baseball's 2021 All-Star Game, Wednesday, May 29, 2019, in Atlanta. (AP Photo/John Bazemore)
Georgia Gov. Brian Kemp signs a baseball after a ceremony to announce that Atlanta will host baseball's 2021 All-Star Game, Wednesday, May 29, 2019, in Atlanta. (AP Photo/John Bazemore) · ASSOCIATED PRESS

Used to be that if you ran a business in America you’d stay as far away as possible from politics, (unless you sold George McGovern T-shirts or some such.) The math was simple. Take a stand and potentially lose 40% to 60% of your customers. So most businesspeople when asked a question about politics kept mum, even when they felt strongly about an issue.

We accepted this choice of money over principles because as customers, employees or shareholders while we might not agree with someone's politics, we just wanted the business relationship and knowing someone’s politics might make things awkward, inconvenient or uncomfortable.

But this has been changing in recent years, and now taken to another level with the Georgia voting law, the fallout of which has rippled from Fortune 500 companies and prominent executives to Major League Baseball and golf, as well as politics in Texas, Colorado, Kentucky and beyond.

To get into this let me take you through what’s transpired over the past two-plus weeks because it’s historic but also a bit convoluted.

Let’s start with the new Georgia law itself, the 98-page "Election Integrity Act of 2021," signed on Thursday, March 25. Charges that the law amounted to nothing less than voter suppression, particularly of Black voters, came fast and furious. In fact the bill, (which started off as a two-page measure ballooned to its current omnibus octopus), was watered down to a degree to remove what critics considered to be its most egregious features—such as a ban on Sunday voting, something of an after-church tradition amongst Black voters. Activists quickly filed lawsuits challenging the bill and President Biden lashed out as well.

Business leaders spoke out too, with more likely to come. Yale professor Jeffrey Sonnenfeld is holding a CEO confab today, which the executives requested, to organize resistance to the bill and others like it, (more on that later.)

The Georgia GOP, including Gov. Brian Kemp, say the new law improves the state’s voting process. But clearly that is not the intention. The intention is to make voting more difficult particularly for Black citizens, through new ID requirements, restricting drop-off boxes and by giving state (GOP) officials more power over elections. Be wary of those who cherry-pick specific points of voting laws in other states to show Georgia’s is not restrictive. The larger point is that, in toto, Georgia’s new law is a move to discourage not encourage voting.