When it comes to making a purchase, trust appears to be an important dynamic between consumers and companies says Newsweek.
But only 30% of consumers highly trust companies, according to a 2024 PwC Trust Survey.
So, what makes a company trustworthy?
Newsweek, the global media organization, conducted a study with Statista to find which companies, private and public are the most trusted across the country.
The survey consisted of 25,000 participants which analyzed 700 companies across 23 industries based on customer, investor and employee trust, the report stated. The list also excluded companies involved in recent scandals or lawsuits related to trustworthiness.
There were 5 companies based in New Jersey on the list that made into the top 10 in their categories.
In the Food and Beverage category, The Campbell's Company from Camden ranked No. 3 on the list. In the Travel, Dining & Leisure category, Wyndham Hotels & Resorts from Parsippany ranked No. 4 on the list. In the Energy and Utilities category, American Water Works from Camden ranked No. 6 on the list. For the Retail category, Barnes and Noble of Basking Ridge ranked No. 8 on the list. For the Real Estate and Housing category, Anywhere Real Estate from Madison ranked No. 8 on the list.
20 Trustworthy New Jersey Companies in America 2024
These companies are ranked in the catergories they represent:
Consumer Goods
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No. 29: Warby Parker
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No. 36: Freshpet
Energy & Utilities
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No. 6: American Water Works
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No. 30: Public Service Enterprise Group
Food & Beverage
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No. 3: The Campbell's Company
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No. 32: B&G Foods
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No. 47: J&J Snack Foods
Grocery & Convenience Stores:
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No. 22: Wakefern
Health Care & Life Sciences
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No. 26: BD
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No. 28: Bristol-Myers Squibb
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No. 32: Merck & Co.
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No. 33: Quest Diagnostics
Real Estate & Housing
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No. 8: Anywhere Real Estate
Retail
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No. 8: Barnes & Noble
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No. 53: Burlington Stores
Software & Telecommunications
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No. 37: ADP
Textiles, Clothing & Luxury Goods
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No. 22: The Children's Place
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No. 25: Movado Group
Transport, Logistics & Packaging
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No. 17: NFI Industries
Travel, Dining & Leisure
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No. 4: Wyndham Hotels & Resorts
This article originally appeared on Asbury Park Press: Which NJ businesses are most trustworthy? Newsweek rankings