The 5 best performing stocks on the Nasdaq 100 in 2024

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The Nasdaq 100’s top performers in 2024 indicate that the snowball for the winners might get yet bigger.

These companies are capitalizing on trends like artificial intelligence and crypto, pulling in resources and attention to fuel growth.

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The Nasdaq 100 Index, which reflects the largest tech and nonfinancial companies listed on the Nasdaq exchange, is up some 25% year-to-date and hit multiple record highs in 2024.

The top 5 winners on the Nasdaq 100 (as of Dec. 30) are AppLovin, MicroStrategy, Palantir, Nvidia, and Axon.

Four of these top performers—Palantir, MicroStrategy, Axon, and AppLovin—are newcomers to the Nasdaq 100. AppLovin was added on Nov. 18, and the others on Dec. 23.

Nvidia remains the seasoned veteran, having been a component of the index since 2001.

And after their significant surge in 2024, some analysts expect more gains for them in 2025.

Strong demand for the Blackwell chip platform will dispel worries about Nvidia, Morgan Stanley says.Bloomberg/Getty Images
Strong demand for the Blackwell chip platform will dispel worries about Nvidia, Morgan Stanley says.Bloomberg/Getty Images

AI drives Applovin adtech (Up 712%)

AppLovin's impressive 8x growth is attributed primarily to the company's AI-driven advertising technology:

It builds models that help show targeted ads to the users who are most likely to engage, enabling companies to make data-driven marketing decisions.

AppLovin stock rose 46% on Nov. 7 following its Q3 results. In the third quarter, AppLovin reported a 39% year-over-year revenue increase to $1.2 billion, with adjusted earnings before interest, taxes, depreciation and amortization rising 72% to $722 million.

Related: Analyst doubles stock price target for under-the-radar AI stock

AppLovin reached an all-time high of $417.60 on Dec. 6, then slumped. The stock closed at $323.83 on Dec. 31.

Loop Capital raised AppLovin's price target to $450 from $385 and affirmed a buy rating, thefly.com reported on Dec. 16.

The investment firm said AppLovin could be one of the better growth stocks again in 2025, and its recent weakness is possibly "the best opportunity to accumulate the stock during this upcycle."

Wolfe Research has raised AppLovin's price target on AppLovin to $370 from $235 with an outperform rating.

The firm says the combination of improving fundamentals, an easing regulatory environment, secular AI tailwinds, and open-for-business capital markets represents "an amazing time to not only be alive but also to cover software stocks."

MicroStrategy: Trump win might help bitcoin plans (Up 359%)

MicroStrategy's surge is primarily due to its Bitcoin holdings.

The company has aggressively acquired the world's largest cryptocurrency. As of Dec. 29, the company held some 446,400 bitcoins valued at $27.9 billion.