In this article, we will look at the 40 Perfumes celebrities actually wear but aren't paid to do so. If you want to skip our industry discussion, you can directly go to the 5 Perfumes celebrities actually wear (but aren't paid to).
The demand for luxury perfumes is rising, one of the main reasons that is driving the global perfume market's significant rise. This rising demand is fueled by the rising demand for exclusive and distinct fragrances, luring consumers into premium and high-end fragrance picks. Fine ingredients, painstaking craftsmanship, and highly valued brands define the growing luxury market, as of 2024.
In the coming years, there will likely be a sharp increase in the size of the perfume market. It is expected to grow at a 14.4% compound annual growth rate (CAGR) to $163.8 billion in 2028. This growth is aided by fast-growing e-commerce market, along with the factors of growing urbanization and global population. Furthermore, artificial intelligence usage in perfumes' manufacturing, and resulting incorporation of innovation and customization in the product offerings are major drivers of the growth of perfumes' market.
Perfume market is mainly spread across categories of men, women and unisex. Out of the three, women's category is expected to grow substantially with a CAGR of 6.60% from 2024 to 2031, due to the fact that women category is experiencing the fastest growing trend of greater personal grooming. Furthermore, the growing customization in the market is proving to be highly appreciated by this category, further driving the demand.
In contrast, in the U.S., the perfume market is booming with each passing day and among many mention-worthy brands are The Estée Lauder Companies Inc. (NYSE:EL) and Ralph Lauren Corporation (NYSE:RL). Based in Midtown Manhattan, New York City, The Estée Lauder Companies Inc. (NYSE:EL) is an American global cosmetics firm that manufactures and markets skincare, makeup, fragrance, and hair care products.
In 1953, Estée launched Youth-Dew, a bath oil that also functioned as a skin perfume, to let women purchase their own fragrance. This breakthrough revolutionized how fragrances were marketed and helped a small start-up become a multimillion-dollar enterprise in the cosmetics industry. For the second quarter that ended on December 31, 2023, The Estée Lauder Companies Inc. (NYSE:EL) recorded net sales of $4.28 billion, a 7% decrease from $4.62 billion in the same time the previous year, according to the company's press release. Organic net sales decreased by 8%, which was expected given the difficulties in the retail tourism industry in Asia and the continued softness of prestige cosmetics in mainland China. In comparison to the same quarter last year, when net earnings were $394 million, the company generated net earnings of $313 million.
On the other hand, established in 1967 by American fashion designer Ralph Lauren, Ralph Lauren Corporation (NYSE:RL) has its headquarters in New York City. It manufactures goods in the mid-range to high-end markets. In 1978, Ralph Lauren introduced Polo for men and Lauren for ladies as part of his lifestyle brand expansion into the fragrance industry. Ahead of expectations, Ralph Lauren Corporation (NYSE:RL) reported strong third-quarter fiscal 2024 holiday results. Revenue climbed 6% to $1.9 billion on a reported basis and 5% in constant currency during the third quarter of Fiscal 2024, according to the company's press release.
Most celebrities wear perfumes from brands like Givenchy, Dior and Tom Ford, with Cloud being the most popular celebrity scent globally with 1.8 million annual searches. Most A-list celebrities with fragrance deals make between $2 million and $4 million annually; one such celebrity is Chris Pine, whose contract with Armani was worth $4 million annually over three years, and another such celebrity was Johnny Depp who bagged a deal worth more than $20 million with Dior for a three year period, according to Variety, which is why we will now be discussing 40 Perfumes celebrities actually wear (but aren't paid to).
To create the list of 40 Perfumes celebrities actually wear (but aren't paid to), we carefully selected information from more than 15 reliable sources, which includes but aren’t limited to modern sites like PopSugar and well-known magazines like Harper's Bazaar, Vogue, and Marie Claire. This wide range of sources guarantees a comprehensive understanding of the topic. Furthermore, we cross-verified facts using firsthand information from celebrities themselves to enhance our research and add a layer of legitimacy. Among the most noteworthy of these are the ones from "What's in My Bag?" videos and related interviews, in which celebrities frequently share their personal tastes and interesting information from their everyday life, such as their preferred scents.
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40. Kilian Paris Angels' Share
To start our list of 40 Perfumes celebrities actually wear (but aren't paid to), we have Kilian Paris Angels’ Share. According to reports, Beyoncé slipped into the Harrods beauty department to quickly grab her favorites while she was in London for the UK leg of her Renaissance tour. Angels' Share by Kilian, a favorite from the brand's liquor-themed lineup, has been revealed to be her go-to smell.
39. Jo Malone’s London Blackberry
Next on our list of 40 Perfumes celebrities actually wear (but aren't paid to) is Jo Malone’s London Blackberry. Helen Mirren has openly expressed her love for the British fragrance brand Jo Malone. "My perfume is Jo Malone. I love all the Jo Malone perfumes. They're wonderful," she said in the Inside My Beauty Bag video for Harper's Bazaar UK. "They're just nice and light, they don't overpower anyone."
38. Tom Ford Santal Blush
In the backdrop of a video from Taylor Swift's Miss Americana documentary, observant viewers noticed a bottle of Tom Ford's Santal Blush among her belongings; the scent is rumored to have been used by the singer during her Reputation tour. It also appeared that fans who were invited to attend exclusive Reputation sessions confirmed the singer's preferred fragrance.
37. Escentric Molecules Molecule 01
On number 37 of our list of 40 Perfumes celebrities actually wear (but aren't paid to) is Escentric Molecules Molecule 01. Lizzo told The New York Times in 2019 that the renowned Escentric Molecules Molecule 01 is her go-to fragrance. It's a very unique scent that ought to be a part of one’s collection.
36. Régime des Fleurs Rock River Melody
Alexa used to be a huge fan of Santal 33 as well, but these days she's all about Regime des Fleur Rock River Melody, which was created by her friend Christopher Niquet, an editor and stylist. According to Chung, the smell has the "best name of anything ever," with an ambery-green flavor. She quotes, "It smells like a smokey-ish bar, but it also smells opulent."
35. Maison Francis Kurkdjian Baccarat Rouge 540
Olivia Rodrigo chose one of the hottest scents right now, demonstrating her luxurious taste. Her go-to smell, Maison Francis Kurkdjian Baccarat Rouge 540, is its musky overtones, she told British Vogue back in 2021. Notes of jasmine, amberwood, fir resin, and cedar abound in the ultra-luxurious gourmet perfume. It is extremely addicting, wearable, and sophisticated.
34. Byredo Black Saffron
According to an interview with Harpers Bazaar in 2021, Doja Cat loves Byredo as well, but her favorite smell is the seductive, leathery Black Saffron. Those who appreciate strong, unisex fragrances will find this to be the perfect evening scent.
33. Le Labo Santal 33
At number 33 of 40 Perfumes celebrities actually wear (but aren't paid to) is Le Labo Santal 33. It is the perfume that Liverpudlian actress Jodie Comer pointed out as being her all-time favorite. On an episode of Inside My Beauty Bag, she laughed and said, "I was working with someone years ago who wore it and I thought it was delicious, so I copied her – and now it's mine!" and guess what? She is not the only one as Niall Horan has also been spotted wearing it!
32. Ex Nihilo Fleur Narcotique
The beautiful jasmine and peony bouquet in Ex Nihilo's Fleur Narcotique is a favorite of model and Rhode founder Hailey Bieber. "It's the scent that I've actually been wearing for a few years and I find myself always going back to," she revealed to Bazaar.
31. Acqua di Parma Colonia Essenza
Arterton confessed in a Bazaar interview that her favorite fragrance is the traditional Acqua di Parma Colonia Essenza. "I love it because it's really fresh and citrusy, but not sharp or heavy," she stated. "It reminds me of fresh laundry. People know I love it so much that every Christmas I get gifted the matching candle."
30. Diptyque Philosykos Solid Perfume
Elizabeth Olsen prefers softer scents, like Diptyque's Philosykos, a scenty blend of creamy fig. She tells Bazaar, "I'm not one for perfumes; they often give me a headache." Because a roll-on or balm lies closer to the skin, they make a perfect substitute. Moreover, they frequently have a milder scent as compared to spray-ons. "I prefer the fig from Diptyque and that's the only kind of scent I use."
29. Dior Hypnotic Poison
At number 29 of 40 Perfumes celebrities actually wear (but aren't paid to), we have Dior’s Hypnotic Poison. Maya Jama told Marie Claire UK in 2019 that she was a huge fan of Dior's iconic Hypnotic Poison. She is not alone, though. Chrissy Teigen and Adele, who as it should come as no surprise, has stuck to her go-to fragrance since she was in her early teens, are both found to be lovers of the scent.
28. Santa Maria Novella Eva
Next on the list of 40 Perfumes celebrities actually wear (but aren't paid to), we have Santa Maria Novella Eva. Susan Sarandon said that similar to Gemma Arterton, she enjoys wearing more masculine scents. "I don't have a signature scent as such, but I prefer masculine scents like sandalwood – Eva from the Italian perfumer Santa Maria Novella is a favorite."
27. Histoires de Parfums 1969
One of Angelina Jolie's favorite fragrances, 1969 by Histoires de Parfums, is a niche offering that has earned its spot. This unisex scent starts out with peach notes that transition to cardamom and clove, leaving a rich aftertaste of coffee and dark chocolate.
26. Jo Malone London Myrrh & Tonka
Cynthia Erivo, a fellow Jo Malone London convert, related how, when shopping duty-free at an airport, she happened to stumble onto the Myrrh & Tonka Cologne by accident. She has been immersed in the scent ever since.
25. Van Cleef and Arpels Moonlight Patchouli
Sprinter Dina-Asher Smith, a gold medalist, is known to put on some perfume before every race. Her favorite is the opulent Van Cleef and Arpels Moonlight Patchouli. She says, "I'm big on scent," to Bazaar.
24. Chanel Les Exclusifs de Chanel Gardénia
Emma Stone not only wears Chanel's Les Exclusifs de Chanel Gardénia, but it also seems she sprays it before bed to help her sleep. Well, that is what got us running to the store.
23. Aerin Amber Musk
The spot twenty three of 40 Perfumes celebrities actually wear (but aren't paid to) is taken by Aerin Amber Musk. You already know that Reese Witherspoon has a sophisticated, polished scent, and we can testify to the fact that she does. In 2016, she claimed that Aerin Amber Musk "is my new favorite fragrance" in an interview with Harper's Bazaar. She may have discovered a new favorite by now, but this one is unique and should be a part of your collection.
22. Chloé
Ashley Graham, the model and previous cover girl for Bazaar revealed that Chloé is the brand she wears every day, saying, "I cannot live without my Chloé perfume." We can understand why since the very dreamy feminine perfume is ideal for becoming a signature scent.
21. Frédéric Malle Carnal Flower
Simone Rocha, Paloma Elsesser, and Mila Kunis are all seen wearing Frédéric Malle, especially the sensual, dark blend of Carnal Flower, which is a tribute to forbidden pleasure. Sensual tuberose soon settles itself as the foundation of the initially delicious, fresh scent with hints of melon and citrus leaves.
20. Tom Ford Tobacco Vanille
At number twenty of 40 Perfumes celebrities actually wear (but aren't paid to), we have Tom Ford’s Tobacco Vanille. Harry Styles, the vocalist of As It Was, is undoubtedly captivated by the elegant Tom Ford fragrance because of its sensual, warm fragrance. Styles, who lives in the lovely capital, is apt to spritz himself with its spicy overtones since the leader of the fashion and fragrance firm made it as a tribute to London.
19. Clarins Eau Dynamisante Spray
Preferred by chic French ladies, this versatile piece is ideal for travel, vacations, and daily motivation. Kate explains, "My mum used to wear it; it's just a go-to smell." It has been a part of her life for a very long time. "It's a freshener." - the supermodel in the British Vogue video says.
18. For Her by Narciso Rodriguez
Narciso Rodriguez's recognizable pink and black bottles contain an exquisite, delicate, and refreshing scent that has developed quite a cult following. It seems that Indian celebs like Deepika Padukone, Katrina Kaif, and Parineeti Chopra support these perfumes as their go-to fragrances, and the A-listers are no different.
17. Atkinsons Oud Save The Queen
Ranveer Singh, an Indian movie star, stopped by to let his fans know that his choice of fragrance was just as outrageous as him during an AMA session with a well-known Instagram fashion account. For those who have never smelled oud before, the potent scent has elements like saffron and smokey leather.
16. Byredo’s Black Saffron
Byredo's Black Saffron Eau de Parfum is well-known to be a favorite of superstar artist Doja Cat from "Say So." The scent has a warm base of blond woods and raspberries, accompanied by crisp notes of juniper berries and saffron. She clarified her fondness for fruity/woody cocktails in an interview with Harper's Bazaar, stating, "I've been trying to get into that world of musky scents and this fragrance is a great starting point."
15. Dior’s Diorissimo
At the fifteenth spot of 40 Perfumes celebrities actually wear (but aren't paid to), we have Dior's Diorissimo - debuted in 1956 -, which is an absolute classic. And another great classic, Naomi Campbell, is a huge admirer of this scent. The fragrance, which is symbolic of the Dior Couture label, has a crisp lily of the valley scent to it. Given that it oozes elegance and passion, its persistence in the fragrance industry makes sense.
14. Louis Vuitton’s Stellar Times
Phoebe Dynevor, Bridgerton's very own Diamond, has fallen in love with Stellar Times by Louis Vuitton. The amber floral composition, which was recently introduced in 2021, features notes of orange blossoms and white amber. This is the ideal perfume for Dynevor—soft but firmly rooted.
13. Givenchy’s L’Interdit
Not surprisingly, Audrey Hepburn, the Hollywood icon, had a fragrance created especially for her. L'Interdit by Givenchy captures Hepburn's delicacy and sophistication to perfection. The top notes of the floral/woody blend are bergamot and pear, while the mid-to-base notes reveal jasmine, patchouli, and ambroxan.
12. Versace’s Dylan Blue
What scent defines the it-girl of fashion? Versace's Dylan Blue. Donatella Versace claims, " Dylan Blue Pour Femme is my tribute to feminity. So I created a strong, sensuous yet refined fragrance for a woman who knows her power.” Bella Hadid loves a fruity flowery scent that is sensual and lively, with notes of green apple, peach, clover, and cedar.
11. Wild Bluebell by Jo Malone London
Jo Malone London's Wild Bluebell is one of Meghan Markle's two signature perfumes; she disclosed this on her blog, The TIG, just before becoming the Duchess of Sussex. Its middle tones are peach and persimmon, with top notes of green foliage and bluebell. A Duchess's perfume from London. Seems appropriate, doesn't it?
10. Trussardi Donna
Priyanka Chopra was asked how she manages to smell so good in a 2017 interview with Jimmy Kimmel and his co-host Kelly to promote her show, Quantico. The star answered by giving the hosts a bottle of Trussardi Donna to sniff. She went on to say that she has been wearing this scent for a while and likes the vanilla and jasmine notes.
9. Calvin Klein Deep Euphoria
Calvin Klein's Deep Euphoria is a more potent version of the original smell that is ideal for everyday wear, and Margot Robbie is a true fan.
8. Marc Jacobs Daisy
The Cut interview from 2021 claims that "Euphoria" and double Emmy nominee Sydney Sweeney wears this vintage Marc Jacobs fragrance. Rumors have it that Selena Gomez also loves wearing this scent.
7. Bottega Veneta
Since Alexa Demie from "Euphoria" is infamously private, all we have to go on is a since-deleted Tweet from 2016. Demie stated in the Tweet that her scent is a combination of "rosewater and Bottega Veneta." Although the Italian high-end fashion house produces a variety of women's fragrances, we may presume that she is referring to the one that bears the brand's name.
6. Estee Lauder Modern Muse Le Rouge
Kendall Jenner has frequently stated that Modern Muse Le Rouge is her go-to perfume and one of her favorites, even though she was a one-time Estee Lauder face. Rich roses are the main feature, complimented with a fruity touch from red currant and raspberry. They are glamorous, confident, and elegant.
