In a growing business, high-performing sales representatives can have a tremendous impact on an organization. The lucky company might have one or a couple of these super performers.
Unfortunately, many companies focus only on this small group of sales leaders, instead of developing the whole team. But what if were possible to identify the traits of the best salespeople, replicate them and spread them across an entire team.
Luckily, some software offerings are now available to do the trick. Some of these technologies will help an organization "clone" the best reps -- by offering mobile learning, marketing automation, sales coaching, gamification and configure-price-quote (or CPQ) software.
Take a look at some of the characteristics of formidible sellers -- and the tech-forward solution to replicate their success.
Related: How to Recruit Salespeople Who Will Deliver Dramatic Returns
1. The quick study. A sales rep who's ambitious and easily onboarded onto a team is an asset to any company. And with the right learning routine, other new hires can be brought up to speed quickly. Some sales reps just need that extra motivation to reach and then exceed their goals.
Mobile learning solutions grant employees access to training courses and data from anywhere at any time. This technology also helps improve the course-completion rate, notifying supervisors when learners complete their courses or don’t hit their training deadlines.
Sales-coaching technology can help coach your team by using the successful selling behaviors of the top performers the company wants to clone. By turning B-team players into A-team players, the organization can lift overall quota goals throughout.
2. The intuitive seller. From the get-go, representatives need to be able to identify and target a quality sales lead. A sales rep possessing good intuition is able to anticipate customer needs and manage those expectations through all interactions. This rep understands the vital relationship between sales and marketing and how the efforts must be aligned.
Marketing-automation technology captures information that can provide answers to questions such as “What should I be telling my customers?” and “What are the issues that they want to discuss during that first meeting?”
This tool collects customers' "digital breadcrumbs" and then places that information in the hands of salespeople to give them a deeper understanding of potential buyers’ needs. Marketing automation helps align sales and marketing efforts to improve the size of deals and winning rates and speed up the sales cycle.