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4 Textile-Apparel Stocks Set to Benefit From Strong Industry Momentum

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Companies in the Zacks Textile - Apparel industry are strengthening their omnichannel strategies to integrate their physical and digital platforms seamlessly. With consumers increasingly turning to online shopping, e-commerce has become a key focus for businesses in the textile-apparel sector.

Despite rising investments in marketing and promotions affecting profitability, along with potential tariff challenges, brand-building initiatives such as product innovations and strategic acquisitions are helping companies like Ralph Lauren Corporation RL, V.F. Corporation VFC, Hanesbrands Inc. HBI and G-III Apparel Group, Ltd. GIII maintain competitiveness and capitalize on growth opportunities in the expanding market.

About the Industry

The Zacks Textile - Apparel industry includes companies and lifestyle brands that manufacture, design, distribute, source, market and sell apparel, footwear, and accessories for men and women. These include fashion apparel like dresses, pants, skirts, shorts, shirts, jackets, blouses and knitwear, and intimate apparel like underwear and shapewear. The industry also comprises companies offering apparel for a healthy lifestyle and athletic activities, such as yoga, running and training. Some companies also deal with fitness-related accessories like gloves, bags, headwear and sports masks. The industry participants operate through direct-to-consumer (brick-and-mortar and online), wholesale and licensing distribution channels. Most players operate through stores and digital networks in the United States and internationally.

3 Trends Shaping the Future of the Textile - Apparel Industry

Digital Transformation & Offline Retail Strategies: As consumers effortlessly move between physical and digital platforms, textile-apparel companies are improving customer experiences across all channels. These businesses are focusing on enhancing customer experiences across all touchpoints, prioritizing investments to improve in-store interactions and boost brick-and-mortar sales. At the same time, the convenience of online shopping is fueling significant growth in e-commerce, prompting brands to upgrade their digital platforms, improve mobile applications, modernize payment systems, and integrate both online and offline operations. To meet growing consumer demand, companies are expanding their order fulfillment capabilities and offering services like buy online, pick up in-store and curbside delivery. In addition, the integration of AI technologies is helping optimize customer experiences, improve inventory management and streamline operations, further driving efficiency and engagement.

Brand-Enhancing Strategies: Textile-apparel companies are gaining from initiatives aimed at strengthening their brands through diverse marketing strategies, licensing agreements, acquisitions and partnerships. Introducing new products plays a crucial role in their growth strategies, with ongoing product innovation being essential for staying competitive and meeting evolving consumer demands.

Cost Concerns: Textile-apparel companies remain exposed to challenges related to elevated input costs, which may affect their profitability. Higher selling, general, and administrative (SG&A) costs, stemming from increased marketing investments and enhancements to physical and digital retail channels, are concerning. Many firms are vulnerable to shipping disruptions, which can lead to delays and increased freight expenses, ultimately squeezing their overall profit margins. The competitive labor market adds another layer of difficulty, posing threats to the profitability of these companies. In addition, potential tariff impacts could increase costs for these players, adding further pressure on their financial performance.