Yahoo Finance

• Total Revenue (H2 2024): RMB128.7 million, down from RMB200.3 million in H2 2023.

• Total Revenue (Full Year 2024): RMB231.1 million, down from RMB340.2 million in 2023.

• Online Advertising Services Revenue (H2 2024): RMB100.2 million, down from RMB139.8 million in H2 2023.

• Online Advertising Services Revenue (Full Year 2024): RMB180.6 million, down from RMB238.7 million in 2023.

• Enterprise Value-Added Services Revenue (H2 2024): RMB19.4 million, down from RMB40.5 million in H2 2023.

• Enterprise Value-Added Services Revenue (Full Year 2024): RMB32.8 million, down from RMB67.3 million in 2023.

• Subscription Services Revenue (H2 2024): RMB9 million, down from RMB20 million in H2 2023.

• Subscription Services Revenue (Full Year 2024): RMB17.6 million, down from RMB34.2 million in 2023.

• Cost of Revenue (H2 2024): RMB61.8 million, down from RMB88.1 million in H2 2023.

• Gross Profit (H2 2024): RMB66.9 million, down from RMB112.2 million in H2 2023.

• Gross Margin (H2 2024): 52%, down from 56% in H2 2023.

• Gross Profit (Full Year 2024): RMB112.3 million, down from RMB182 million in 2023.

• Gross Margin (Full Year 2024): 48.6%, down from 53.5% in 2023.

• Operating Expenses (H2 2024): RMB73.1 million, down 50% from RMB147.5 million in H2 2023.

• Operating Expenses (Full Year 2024): RMB190.1 million, down 31.2% from RMB276.2 million in 2023.

• Net Loss (H2 2024): RMB44.9 million, compared to RMB36.6 million in H2 2023.

• Net Loss (Full Year 2024): RMB140.8 million, compared to RMB89.2 million in 2023.

• Cash, Cash Equivalents, and Short-term Investments (End of 2024): RMB92.5 million.

• Warning! GuruFocus has detected 3 Warning Signs with KRKR.

Release Date: March 11, 2025

For the complete transcript of the earnings call, please refer to the full earnings call transcript.

Positive Points

• Operating expenses in the second half of 2024 decreased by 50% compared to the same period of 2023, indicating improved cost management.

• Gross profit margin remained above 50% for the second half of 2024, showcasing strong profitability.

• The company successfully expanded its content ecosystem, launching new content-specific accounts and engaging younger audiences.

• 36KR Holdings Inc (NASDAQ:KRKR) made significant progress in global expansion, establishing a presence in Japan and Southeast Asia, and launching the 36Kr European Central Station.

• The company integrated AI technology into its operations, launching AI-powered tools to enhance content production and commercialization efficiency.

Negative Points

• Total revenue for the full year of 2024 decreased to RMB231.1 million from RMB340.2 million in the previous year, reflecting a decline in overall business performance.

• Online advertising services revenue declined due to reduced advertising spending by certain industries and the elimination of underperforming customers.

• Enterprise value-added services revenue decreased significantly, attributed to strategic refocusing and optimization of underperforming regional operations.

• Subscription services revenue also saw a decline, primarily due to a strategic transition in the business model for training services.

• Net loss for the full year 2024 increased to RMB140.8 million compared to RMB89.2 million in the previous year, indicating financial challenges.