30 Biggest SaaS Companies in the World in 2023

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In this piece, we will take a look at the 30 biggest SaaS companies in the world. For more companies, head on over to 10 Biggest SaaS Companies in the World.

The software as a service (SaaS) industry is one of the hottest sectors in the technology sector right now. The growth of the Internet and connectivity in general has created new business models and allowed existing businesses to transform their operations and take advantage of external products and processes without having to deal with large capital investment for their own systems. This allows firms to streamline their daily processes such as human resources and payroll and take advantage of specialized services. At the same time, it generates new business models where entire businesses are set up to facilitate other businesses or professionals at carrying out their operations.

These diverse use cases and the fact that the industry itself still hasn't fully matured lead to some optimistic valuations and growth estimates for the SaaS sector. One such estimate comes from Market Research Future, with the firm estimating that the SaaS industry is estimated to grow to $381 billion by the end of this decade from the start and through a compounded annual growth rate (CAGR) of 17.3%. This growth and the strong valuation for a software subscription platform that does not have the luxury of high product prices like the hardware industry does is still unsurprising given that some of the biggest technology companies in the world such as Oracle Corporation (NYSE:ORCL), Alphabet Inc. (NASDAQ:GOOG), and International Business Machines Corporation (NYSE:IBM) have dedicated cloud computing divisions. This growth is also fueled by the relatively easier adaptability of the SaaS platforms, as Market Research Future points out that firms find it easier to access complex software products via the cloud instead of spending heavily to develop such capabilities in house.

Another more optimistic estimate for the SaaS industry comes from FinancialNewsMedia. This research firm believes that the industry was worth $121 billion in 2020 and from then until it will grow at a stronger CAGR of 18.8% to be worth $702 billion by the end of 2023.

However, despite these rosy estimates, the SaaS sector is still a technology industry and as such is subject to macroeconomic pitfalls. These days inflation and high interest rates are restricting corporate budgets and cloud computing spending is also dropping as a result. Yet, SaaS companies are adamant that their business is growing, with ServiceNow, Inc. (NYSE:NOW)'s chief executive officer Mr. William McDermott highlighting during a recent earnings call that: