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30 Best Gifts Under $50 for Her
Iram Ghafoor
9 min read

In This Article:

In this article, we’ll take a look at the 30 Best Gifts Under $50 for Her. We’ll also discuss market trends in the gift industry and the impact of online shopping on the industry. To skip the detailed analysis and have a quick overview of the top 10, read Top 10 Best Gifts Under $50 for Her.

In a world where gift-giving is as much about the thought behind the present as it is about the price tag, the industry of affordable gifts is booming like never before. In 2023, American shoppers are careful with their money, but they're still buying. According to a report by McKinsey, about 80% of Americans are looking for cheaper options. But interestingly, 40% of people, especially the younger and richer ones, are happy to spend more on things like clothes, food, and eating out.

The McKinsey report also shows that online shopping continues to be dominant, with about 25% of purchases made online. Since the pandemic, people have been shopping online more and more, using different ways like online shopping websites and apps to find and buy what they need.

Holiday shopping is also on the rise, with an expected increase in sales and a larger budget for gifts. According to the National Retail Federation, US retail sales in November and December are predicted to increase by 3-4% in 2023 compared to the previous year. Consumers are planning to spend more on gifts and other holiday items, with an average budget of $875.

Interestingly, personalized gifts are gaining popularity, predicted to grow from $30.3 billion in 2022 to a $47.6 billion market by 2030, per Research and Markets.

The corporate gift sector is another big player. According to Zipdo, the industry is expected to reach $306.9 billion by 2027, up from $125.3 billion in 2019. Similarly, according to Future Market Insights, the gift box industry is projected to reach $3.4 billion by the end of 2032, driven by a shift towards making gifts more attractive and luxurious.

Major companies, especially e-commerce companies like Amazon.com Inc (NASDAQ:AMZN) and Etsy Inc (NASDAQ:ETSY), significantly impact the industry by offering a platform for a wide range of products, including those from small businesses.

Amazon.com Inc (NASDAQ:AMZN), valued at over $1.53 trillion as of today, has become a top choice of consumers for affordable gifts​​. With over 310 million active users in 2023, Amazon.com Inc (NASDAQ:AMZN) offers a vast array of products suitable for every budget​​. A big reason for Amazon.com Inc (NASDAQ:AMZN)’s popularity is its review system. Most shoppers read reviews before they buy something online, and more than 57% use Amazon's reviews to help decide. This makes Amazon.com Inc (NASDAQ:AMZN) a key spot for people looking for good gifts at great prices. Illustrating its growth, Amazon reported net sales of $143.1 billion in Q3 2023 compared to $127.1 billion in Q3 2022, a year-over-year increase of 13%.

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