3 Under-the-Radar Stories in the Stock Market Last Week

By definition, if you're trying to beat the market, you need to develop a variant perception. To do this, you need to focus on situations or information that the consensus view is underweighting or ignoring altogether.

In this week's column, we look at why Dow 25,000 isn't the most important milestone of the week, what a new entrant at the top of the rich lists tells us about the enthusiasm for cryptocurrencies, and why you ought to forget about willpower when it comes to achieving your goals.

One businessman whispering information to another.
One businessman whispering information to another.

Source: Getty Images.

Retro TV commercial with announcer holding up a branded product.
Retro TV commercial with announcer holding up a branded product.

Source: Getty Images.

These aren't your grandfather's consumer-goods companies

On Monday, the Financial Times' Miles Johnson asked whether big brands are the next market bubble, pointing to the combination of elevated valuations and a weakening in consumer-goods companies' competitive moats relative to nimble upstarts.

On the latter, Johnson cites Django Davidson, founding partner of fund manager Hosking Partners, who writes:

The CPG [Consumer Packaged Goods]-as-moat is essentially dated. A mental model that worked well in the post-WWII era is unlikely to produce similar results in the coming decades . . . a little guy can buy a part of it. The barriers to entry in advertising -- the "moat" -- have collapsed.

If true, that's disastrous news for value investors, who have long looked to the consumer-staples sector as a reliable hunting ground for a prized and highly elusive quarry, the durable competitive advantage -- the root of long-term business and stock outperformance. Legendary investor Warren Buffett has long championed these businesses. His vehicle, Berkshire Hathaway Inc. (NYSE: BRK-A)(NYSE: BRK-B), is the largest shareholder of The Coca-Cola Co and Kraft Heinz Co. (As the FT article notes, "[s]ales at Kraft Heinz... have fallen each quarter from the start of 2015 to the middle of last year....")

During the decade that ended last Dec. 31, the consumer-staples sector achieved an annualized total return of 10.1%, outperforming the S&P 500 by 1 1/2 percentage points. That performance may be difficult to repeat over the next decade; stock pickers would be well advised to submit companies in this sector to extra scrutiny with regard to competitive moat and stock-market valuation.

For investors who are interested in this crucial topic, I strongly recommend checking out Hosking Partners' considered post, The Death of the Brand?.

Quant funds' $1 trillion bonanza

3D illustration of a virtual human against a background of a display of market prices.
3D illustration of a virtual human against a background of a display of market prices.

Source: Getty Images.

On Monday, the FT reported that quantitative hedge funds were set to surpass $1 trillion in assets under management, as interest in applying artificial intelligence to seeking out "alpha" (outperformance) has risen: