3 Under-the-Radar Stories in the Stock Market Last Week

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By definition, if you're trying to beat the market, you need to develop a variant perception. To do this, you need to focus on situations or information that the consensus view is underweighting or ignoring altogether.

This week, we look at Kraft Heinz Co.'s (NASDAQ: KHC) bologna problem and a possible merger candidate for Goldman Sachs Group Inc. (NYSE: GS), and Warren Buffett's friend and partner Charlie Munger dispenses some wisdom on bitcoin and other topics.

One businessman whispering to another
One businessman whispering to another

Image source: Getty Images.

Kraft Heinz and 3G Capital: Cutting to the bone

On Monday, The Wall Street Journal published a detailed story highlighting the bang-up job Brazilian investment firm 3G Capital LLC has done cutting costs at Kraft Heinz's Oscar Mayer unit, achieving the highest level of operating profitability among its U.S. food industry peers.

3G Capital, which counts Brazil's richest man among its founding partners, is known for a relentless "acquire-and-rationalize" strategy which created the world's largest brewer, Anheuser Busch Inbev NV. The Kraft Heinz Company was created in 2015 when 3G merged the Kraft Foods Group and the H.J. Heinz Company. 3G owns just under 24% of Kraft Heinz, while Berkshire Hathaway Inc. (NYSE: BRK-A) (NYSE: BRK-B), which acts as a silent partner, owns almost 27%, according to data from Bloomberg.

However, 3G's prowess at cost-cutting now underscores the limitations of its model, as "Kraft Heinz commands a smaller share of a shrinking overall market for processed meats, hit by consumers' desire for fresher, more natural foods":

Charts of KHC Operating Income (TTM) and Revenue
Charts of KHC Operating Income (TTM) and Revenue

KHC Operating Income (TTM) data by YCharts.

One solution to that challenge is to do another deal, but while that path is well-telegraphed (Kraft made a failed $143 billion bid for Unilever plc a year ago), what I find more interesting is that Kraft Heinz's challenge is representative of a widespread assault on established consumer-brand companies. I have previously referred to these companies' weakening competitive advantage, and I'll continue to highlight this massive, underappreciated trend.

As Kraft Heinz CEO Bernardo Hees, who is also a partner at 3G, told investors and analysts on a November earnings call: "There is no doubt that the retail environment in most parts of the world will remain challenged. The challenge for us is the same as it's ever been: to adapt quickly and stay relevant." Given the skill of the managerial team, Kraft Heinz's response -- and its results -- will be instructive for industry insiders and investors alike.