3 Top Losers of 2022 That Will Sink AGAIN in 2023

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It can be tempting to look for big winners by scraping the bottom of the barrel, but what’s left down there is typically a collection of stocks to avoid. Occasionally there’s a diamond in the rough, but the old adage “what goes down must come up” doesn’t always apply. There’s always a chance you might catch a falling knife, and in the case of these three stocks, I’d get the bandages ready.

There are some big considerations that make some of last year’s losers uninvestable again this year. The first, and most important, is the unwinding of lockdown-related tailwinds. Being stuck inside gave rise to a whole host of new habits, and the businesses that supported them were rolling in the dough. But those trends were short-lived and ultimately not strong enough to build a business on. The result has been a lack of direction at some of the pandemic’s biggest winners, which saw them plummet in 2022. Without any further clarity, these stocks look less like recovery plays and more like anchors in the choppy seas ahead. 

Another factor to account for is underlying financial strength. The current environment means even the strongest businesses are having to trim the fat. It’s a terrible time to be shoring up your finances, so for those companies already on shaky ground, 2023 doesn’t look promising. Here’s a look at three stocks to avoid again this year.

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Peloton (PTON)

Peloton (PTON stock) sign on city storefront
Peloton (PTON stock) sign on city storefront

Source: JHVEPhoto / Shutterstock.com

One of 2022’s biggest losers finds itself again on a list of stocks to avoid. Peloton (NASDAQ:PTON) is famous for its sleek, and arguably overpriced, bicycles and high-energy exercise classes. The pandemic saw the group grow its subscriber base and extend its product categories as demand for at-home fitness reached a fever pitch. But conditions for Peloton were at an all-time high during the pandemic — people had more money to spend on extravagant bikes and subscriptions thanks to stimulus checks and they couldn’t physically get to a gym.

Now that neither of those things are true, the company’s business model looks questionable to say the least. 

Under a new CEO, the group’s been working to cut costs and sharpen its proposition. To some degree, its efforts have been paying off. The group was finally free-cash positive in the second quarter. But the bottom line is still in the red and there’s a limit to how long you can continue to hemorrhage cash before the balance sheet starts to crumble.

Peloton is coming dangerously close to that limit. With a challenging year ahead likely to cause many customers to rethink their subscription costs, Peloton stock could find itself continuing to languish until the pressure eases.