3 Stocks That Won’t Survive a Major Market Crash

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We’ve already seen valuations drop in 2022, as investors priced in an economic slowdown. However, it’s unclear whether a full-on market crash is being priced into equity markets right now.

Indeed, many pockets of the stock market are showing signs of life once again in 2023. Investors appear to be betting on the potential for the Federal Reserve to go from interest rate hikes to cuts, in short order. Thus, some of the highest-risk pockets of the market are seeing the most buying pressure, as we move toward the end of Q1.

That said, the potential for a market crash, or at least a significant recession, is increasing. The yield curve remains extremely inverted (though it has been steepening of late) and, despite inflation coming down slightly, prices are still rising at a considerable rate. This will likely make the job of central bankers more difficult.

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For investors, the question is what this means for higher-risk equities. In my view, now’s not the time to get greedy trying to time stocks that have already made significant momentum-driven moves.

Here are three stocks I’d avoid, particularly for those worried about a potential market crash around the corner.

Peloton (PTON)

Peloton (PTON stock) sign on city storefront
Peloton (PTON stock) sign on city storefront

Source: JHVEPhoto / Shutterstock.com

With the release of Peloton’s (NASDAQ:PTON) Q2 results, it’s becoming increasingly clear that this is a company that’s not hitting the profitability goals it’s set for itself, or that the market expects. The company brought in higher revenue than expected ($792.7 million vs. $710 million projected), but missed big time on its bottom line, losing 98 cents per share, relative to expectations for a loss of only 64 cents per share.

In this market, profitability matters more than revenue growth and, while investors appear to still remain more bullish on this stock than at the start of the year (PTON stock is still up roughly 20% year-to-date), it’s also clear that Peloton’s financial picture is nowhere near as rosy as many had painted it following the pandemic.

When gyms were closed, and Peloton’s at-home exercise bikes were all the rage, things were different. This was a stock that was valued as if its “sticky” revenues would remain so over the long-term. Unfortunately, quarter upon quarter of significant losses has shaken investor confidence in this stock. Until there’s a pathway to profitability, I think PTON stock is likely to remain on the out.

Sure, cost-cutting measures will help somewhat. But this is a company with macro headwinds that I think may be too strong to ignore, particularly in a market downturn.