3 Stocks You Can Keep Forever

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Every portfolio should have some "forever" stocks -- companies so good that they're worth holding for a very, very long time.

They're like keepsakes -- oftentimes passed down from parent to child. They can be the bedrock of true generational wealth. So, what types of stocks fit that bill? Well, let's have a look at three that I consider forever stocks.

Jar full of $100 bills.
Image source: Getty Images.

Amazon

Tech giant Amazon (NASDAQ: AMZN) is a mainstay of my investment portfolio and will remain so for many years to come, for three key reasons.

  1. Relentless focus on the customer: This was the creed of founder and former CEO Jeff Bezos, and it still permeates the company today. Look no further than the company's mission statement: "Amazon's mission is to be Earth's most customer-centric company."

  2. Innovation: Amazon has developed numerous innovations, ranging from its sprawling fulfillment network to its vast array of data centers that make it the global leader in cloud computing services.

  3. Delivering shareholder value: The company constantly reevaluates its finances and workforce, with a focus on balancing shareholder returns and reinvestment in the business. Over the last 10 years, Amazon shares have returned 659%, meaning a $10,000 investment in early 2014 would be worth nearly $76,000 as of this writing.

AMZN Total Return Level Chart
AMZN Total Return Level data by YCharts.

In short, Amazon is a great company. What's more, with analysts expecting it to grow sales by 11% this year as its long-term investments in regional distribution combine with a rebound in enterprise cloud spending.

Coca-Cola

Next up is Coca-Cola (NYSE: KO), the legendary maker of iconic beverage brands such as Coke, Sprite, Powerade, Fanta, Schweppes, and Minute Maid, among many others.

The reason I intend to own Coca-Cola stock forever is that the company delivers consistent earnings growth. Over the last five years, Coca-Cola has grown its net income from $6.7 billion to $10.8 billion. Quarterly earnings per share (EPS) have increased at an average rate of 19%. Moreover, free cash flow -- the lifeblood of a mature, dividend-paying company -- has grown from $6.0 billion to more than $10.2 billion.

That, in turn, has allowed Coca-Cola to increase its dividend consistently. In fact, the company has raised its dividend each year, dating back 62 years -- representing one of the longest such streaks on Wall Street.

And what a dividend it is! The company pays $1.84 per share -- good for a dividend yield of 3.1% at the current share price. That's more than twice the 1.4% average yield of the S&P 500 index.

To see how important those dividend payments are over the long term, consider this chart which shows the growth of a $10,000 investment in Coca-Cola over the last 30 years.