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3 Reasons I Keep Buying the Vanguard S&P 500 ETF

In This Article:

Key Points

  • Technological innovation continues to drive the American economy forward despite short-term market turbulence.

  • The Vanguard S&P 500 ETF provides investors direct exposure to leading companies transforming AI, robotics, and transportation.

  • This index fund's rock-bottom 0.03% expense ratio delivers unmatched efficiency for long-term investors building wealth.

The market's recent downturn has tested even the most steadfast investors. With the Vanguard S&P 500 ETF (NYSEMKT: VOO) -- an exchange-traded fund (ETF) that tracks the performance of the benchmark S&P 500 -- down nearly 7% (at the time of this writing) in 2025 amid escalating trade tensions, many investors are questioning their core holdings.

I've taken the opposite approach. Namely, I'm actively increasing my position in the Vanguard S&P 500 ETF during this pullback. Far from a contrarian gamble, this decision reflects a conviction that three powerful technological transformations will make today's fears temporary footnotes in a much larger story of American innovation and growth. Read on to find out more.

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A trio of American flags.
Image source: Getty Images.

The knowledge worker revolution is just beginning

Remember when artificial intelligence (AI) merely autocompleted your Google searches? Those days are long gone. Today's AI systems have evolved into true productivity multipliers, fundamentally transforming knowledge work across every major industry.

While headlines often focus on job displacement, the bigger story is how AI is supercharging human capability. Lawyers using AI assistants report completing contract reviews in a fifth of the time. Software engineers leveraging AI coding tools are shipping features twice as fast. Healthcare providers using AI documentation platforms are seeing more patients with less administrative burnout -- all according to recent industry reports.

This productivity revolution benefits S&P 500 companies in two critical ways. First, major AI technology providers -- Microsoft, Nvidia, and Amazon -- comprise over 15% of the index. Second, many of the remaining 487+ companies are rapidly adopting AI to improve margins, accelerate innovation, and deliver better customer experiences.

The Vanguard S&P 500 ETF gives investors broad exposure to both the creators and adopters of these transformative technologies.

Physical automation is solving labor shortages

For decades, robotics overpromised and underdelivered -- effective in tightly controlled environments but fragile in the real world. Two major shifts are changing that: advances in machine learning and persistent labor shortages across developed economies.