3 Purrfect Stocks to Buy for the Booming Pet Care Industry

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The pet care industry went through a massive growth spurt during the pandemic when it seemed everyone had to own a companion pet. This lit a fire under pet care stocks.

Sadly for the animals themselves, adults have grown tired of the idea of pet ownership or can’t afford the ongoing costs, and this has led to euthanasia rates across United States animal shelters reaching a three-year high.

However, the pet care industry was strong before the pandemic, and it will be strong after, as irresponsible owners are replaced with true animal lovers who understand the responsibilities involved in owning a pet.

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Food, vet visits, playtoys, etc., will continue for most of the 85 million families that own some kind of pet in the U.S. These owners spend an estimated $99 billion annually on their pets. I do not doubt that it will continue to grow.

Here are three pet care stocks that will benefit from this consistent growth.

Colgate-Palmolive (CL)

Colgate toothpaste and mouthwash in a cup with a toothbrush
Colgate toothpaste and mouthwash in a cup with a toothbrush

Source: monticello / Shutterstock.com

I was going to go with Nestle (OTCMKTS:NSRGY) as it owns the Purina brands, which include Pro Plan, Friskies, Fancy Feast, and Dog Chow, as well as a minority stake in IVC Evidensia, an owner of more than 1,500 vet clinics in Europe. However, then I remembered that all of my cats eat Hill’s Science Diet oral care kibble, which Colgate-Palmolive (NYSE:CL) has owned since 1976.

As a stock, Colgate has woefully underperformed over the past five years, gaining 30%, considerably less than the 84% return of the S&P 500. It’s time for reversion to the mean to kick in and send CL stock higher in 2024.

What’s been holding it back? It’s performed exceptionally well since hitting a 52-week low of $67.62 in mid-October. That’s partly due to the upgrade of its stock around that time by Stifel Nicolaus analyst Mark Astrachan, who moved it from “Hold” to “Buy” with an $81 target price.

It’s already hit the analyst’s 12-month target in less than three months. Should its momentum carry through 2024, $100 or more is definitely in the cards.

Through the nine months ended Sept. 30, 2023, Colgate’s Pet Nutrition segment had revenue of $3.18 billion, 20% higher than a year earlier. It accounted for 22% of the company’s overall revenue and 17% of its operating profit.

In September 2022, it paid $719 million for Red Collar Pet Foods, which operated three dry pet food manufacturing plants in the U.S. This is part of its plan to grow the Hill’s business. That should help the pet care segment contribute more to Colgate’s business.