The 3 Most Undervalued Cannabis Stocks to Buy in January

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Will 2024 be the year that cannabis stocks come back into their own?

Though recreational and medical legalization is inching along, state by state, cannabis stocks haven’t come close to touching past highs. Cannabis’ lost investor enthusiasm comes primarily from two core concerns: legalization and differentiation.

The first issue is self-evident but more nuanced than you might expect. Rather than being a pure market opportunity function, a range of legal concerns swirl around cannabis stocks – even in “legal” states. For example, until cannabis is federally legalized (or rescheduled), companies struggle to find banking partners and can’t leverage common business tax advantages.

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The second issue of differentiation describes the way a cannabis stock sets itself apart from its peers. Practically speaking, aside from legality, there are zero barriers to entry if you want to get into the cannabis business. At the same time, products are similar enough to one another. Unlike soda brands, few consumers have a specific preference for one company over another.

At this point, legalization is a waiting game. But to find the best undervalued cannabis stocks, you need to identify those with a differentiating factor, such as these three.

Tilray Brands (TLRY)

Mobile phone with webpage of Canadian cannabis company Tilray (TLRY) Inc. on screen in front of business logo. Focus on top-left of phone display. Unmodified photo.
Mobile phone with webpage of Canadian cannabis company Tilray (TLRY) Inc. on screen in front of business logo. Focus on top-left of phone display. Unmodified photo.

Source: T. Schneider / Shutterstock.com

Tilray Brands (NASDAQ:TLRY) is one of the most well-known cannabis stocks.

Also, the company began making further inroads into the craft beer brewing market last year. But, it was far from an admission of defeat within the cannabis industry or a mere diversification tool. Tilray’s purchase of eight craft beer brands from Anheuser-Busch (NYSE:BUD) marked the best differentiation tool investors could ask for.

In addition to the brands themselves, including notables like Shock Top, Tilray bought itself a baked-in distribution network, marketing machine, and legal compliance institutional knowledge. Beverage companies have long studied and perfected the art of getting liquid past consumers’ lips. So, Tilray took a shortcut by simply buying decades’ worth of institutional knowledge.

That bodes well for Tilray’s ongoing focus on cannabis-infused drinks. If, and, or when cannabis is legalized, Tilray is set to push products along existing supply chains rapidly. The early entry makes Tilray the first to market in a competitive space and establish early dominance. And with Tilray trading in virtual penny stock territory, it’s hard not to call it the most undervalued cannabis stock of the year.