3 Luxury Brand Stocks to Buy for Their Timeless Appeal

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Luxury brand stocks have proven to be a great investment throughout the decades. The combination of powerful brands and tremendous pricing power tends to lead to superior earnings growth compared to other consumer-focused companies.

However, the luxury market is in a bit of a tailspin right now. Many people spent at a record clip in 2021 and 2022 and are cutting back consumption a bit now. Higher interest rates have limited credit-driven consumption. A downturn in the Asian market has hurt sales with that increasingly important group of upscale shoppers.

Fortunately for investors, however, these near-term challenges have created tremendous opportunity. These three luxury brand stocks have sold off in 2023 and are now on sale at great entry points heading into this holiday season.

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Estee Lauder (EL)

An Estee Lauder retail store at Elements Shopping Mall in Hong Kong.
An Estee Lauder retail store at Elements Shopping Mall in Hong Kong.

Source: Sorbis / Shutterstock.com

Estee Lauder (NYSE:EL) is one of the world’s leading cosmetic companies. It sells a vast array of beauty products around the globe and has marketing channels across various demographics and price points.

Normally, Estee Lauder has shown steady strong growth throughout the years. However, the firm’s results became more volatile starting in 2020.

At first, investors feared a growth slowdown as malls and other retail shops slowed down. However, direct-to-consumer and e-commerce channels more than made up for this. In fact, Estee Lauder posted record earnings in 2021 that were far in excess of what the company was earning prior to the pandemic.

However, this quickly ended. Now, earnings have plunged as retailers bought too much cosmetics inventory and are now working to get their supplies back to more normal levels. The Asian market has shown particularly weak sales this year.

In the longer-term, however, cosmetics demand should continue trending higher. That’s especially true thanks to the proliferation of social media and influencer culture.

LVMH Moet Hennessy Louis Vuitton (LVMUY)

Louis Vuitton storefront featuring an LV handbag. LVMUY stock.
Louis Vuitton storefront featuring an LV handbag. LVMUY stock.

Source: Vietnam stock photos / Shutterstock

LVMH Moet Hennessy Louis Vuitton (OTCMKTS:LVMUY) is a leading luxury goods retailer.

It sells a wide variety of upscale and luxury goods across segments including watches and jewelry, wine and spirits, perfumes, fashion and leather goods, and selective retailing and duty-free stores. Key brands include Louis Vuitton, Bulgari, Fendi, Givenchy and Sephora among others. LVMH is truly one of the world’s great luxury conglomerates.

Shares have slumped over the past quarter. This came as the company reported relatively weak quarterly earnings. Revenues grew just 9% year-over-year, which was a significant deceleration from prior growth rates.