3 Investments to Make to Protect Your Wealth in a Downturn

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Macroeconomic conditions are starting to show cracks, so investing during a downturn can be daunting. Taking a long-term position in quality companies is a smart way ensure you’re protecting and growing your wealth.

Never underestimate the power of branding. When the economic chips are down, people will pay more for a known and trusted name.

Essentially, choosing companies that offer growth over the next decade will be the investments to protect your wealth. Of course, tech is a hot sector, steadily emerging over the past few decades. And, if a recession comes, companies will surely be looking to do more with less. Technology absolutely facilitates this.

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Finally, it makes sense to look for dividends. When earnings are disappointing, dividends can sometimes make the wait for a rebound a little bit more palatable. Remember not all dividends are created equally. A strong balance sheet and healthy cash flow are necessary to keep the dividend payments coming. So, let’s explore three stocks that can protect your future wealth.

Coca-Cola (KO)

The website for Coca-Cola Consolidated (COKE) displayed on a smartphone screen.
The website for Coca-Cola Consolidated (COKE) displayed on a smartphone screen.

Source: IgorGolovniov / Shutterstock.com

Coca-Cola (NYSE:KO) is one of the most recognizable brands on the planet. Not only is the group surviving a tough economic environment, it’s thriving. Recently, the company upgraded its full year revenue and profit expectations.

Coca-Cola has phenomenal brand power and an enviable business model. Additionally, KO outsources its bottling, allowing it to keep costs low and focus on selling high-margin syrups.

Coca-Cola is best know for it’s namesake soft drink, but a slew of acquisitions has expanded its portfolio offering an enticing degree of diversity. The company holds a strong position to deliver for investors even if conditions worsen. It remains a strong pick for cautious, long-term investors.

ASML (ASML)

Closeup of mobile phone screen with ASML logo on computer keyboard
Closeup of mobile phone screen with ASML logo on computer keyboard

Source: Ralf Liebhold / Shutterstock

ASML (NASDAQ:ASML) is your best bet if you’re looking for semiconductor investments to protect your wealth. They say it wasn’t the miners who got rich during the California Gold Rush, but rather those who were selling the picks and shovels. ASML fits into that category, with one-of-a-kind lithography machines needed to make advance semiconductors.

The biggest challenge for ASML’s growth is its capacity to meet demand. The company expects to more than double its sales and grow its margins considerably over the next few years. It’s an ambition that’s possible, but has left some investors doubtful considering the challenges the market has been facing recently.