The stocks featured in this article are seeing some big returns. Over the past month, they’ve outpaced the market due to new product launches, positive news, or even a dedicated social media following.

While momentum can be a leading indicator, it has burned many investors as it doesn’t always correlate with long-term success. On that note, here are three stocks getting more buzz than they deserve and some you should buy instead.

Williams-Sonoma (WSM)

One-Month Return: +26.1%

Started in 1956 as a store specializing in French cookware, Williams-Sonoma (NYSE:WSM) is a specialty retailer of higher-end kitchenware, home goods, and furniture.

Why Are We Wary of WSM?

1. Recent store closures and weak same-store sales point to soft demand and an operational restructuring

2. Weak same-store sales trends over the past two years suggest there may be few opportunities in its core markets to open new locations

3. 4.8 percentage point decline in its free cash flow margin over the last year reflects the company’s increased investments to defend its market position

Williams-Sonoma is trading at $173.84 per share, or 20.3x forward P/E. Check out our free in-depth research report to learn more about why WSM doesn’t pass our bar.

Janus (JBI)

One-Month Return: +40.4%

Standing out with its digital keyless entry into self-storage room technology, Janus (NYSE:JBI) is a provider of easily accessible self-storage solutions.

Why Should You Sell JBI?

1. Absence of organic revenue growth over the past two years suggests it may have to lean into acquisitions to drive its expansion

2. Forecasted revenue decline of 4.9% for the upcoming 12 months implies demand will fall even further

3. Incremental sales over the last four years were much less profitable as its earnings per share fell by 15.3% annually while its revenue grew

At $8.86 per share, Janus trades at 6.6x forward EV-to-EBITDA. Read our free research report to see why you should think twice about including JBI in your portfolio, it’s free.

Knight-Swift Transportation (KNX)

One-Month Return: +17.3%

Covering 1.6 billion loaded miles in 2023 alone, Knight-Swift Transportation (NYSE:KNX) offers less-than-truckload and full truckload delivery services.

Why Should You Dump KNX?

1. Sales trends were unexciting over the last two years as its 1.2% annual growth was below the typical industrials company

2. Free cash flow margin shrank by 9.5 percentage points over the last five years, suggesting the company is consuming more capital to stay competitive

3. Diminishing returns on capital from an already low starting point show that neither management’s prior nor current bets are going as planned