3 Growth Stocks for In-the-Know Investors

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You could be missing out on great money-making stock picks because it's hard to keep tabs on every company in every industry. Don't worry. We're here to help. We asked three of our favorite Motley Fool contributors to dig into their universe of ideas to find stocks many investors might not know about. Their recommendations? Three intriguing companies that are bringing e-commerce to Africa, riding the wave of renewable energy, and allowing companies to dig deeper into their data. Read on to discover if Jumia Technologies (NYSE: JMIA), Vivint Solar (NYSE: VSLR), and Alteryx (NYSE: AYX) are right for your portfolio.

The next "The Amazon of..." company that may end up being more

Tyler Crowe (Jumia Technologies): Around the world, companies are jockeying to become "The Amazon of [insert location]". We've seen some do pretty good impersonations or carve out their own identities, like Alibaba and MercadoLibre. One recent IPO is looking to get the title "The Amazon of Africa." That's Jumia Technologies. Jumia's ambitions on the continent are great, and the challenges facing it are numerous. But the company is showing some of the early signs that it could one day find itself among those other online retail titans.

A person wearing a suit uses a magnifying glass to read a stock report.
A person wearing a suit uses a magnifying glass to read a stock report.

Image source: Getty Images.

Perhaps the greatest challenge facing Jumia is the same one that faced so many internet commerce companies in the U.S. 20 years ago: getting customers to trust enough to make their first online purchase. So far the results are promising. Customers who made their first purchase three years ago now have increased their purchase frequency and total spend rates by 35% and 67%, respectively.

What's more, Jumia is running circles around the competition when it comes to capturing market share in online transactions. In the 14 countries where Jumia currently operates, 78% of online shoppers have made a purchase on its platform, and of those customers, 88% have made multiple purchases. There is no other pan-African retailer with that kind of market capture or brand recognition.

One of the critiques I have of Jumia as it stands today is that it's trying to do too many things all at once. Not only is it looking to become the Amazon of Africa, but its offerings for food, travel, entertainment, and online payments suggest it's also trying to be the Postmates, Booking Holdings, PayPal, and Ticketmaster of Africa. Jumia does have better name recognition than most American companies, so it can leverage trust in its brand into anything that involves an online transaction. Trying to execute well across all these verticals, though, will be daunting and could result in a multitude of mediocre services instead of a few great ones.