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Regarded as defensive investments, consumer staples stocks are generally safe bets in choppy markets. Surprisingly, the sector hasn’t played its shielding role over the past six months as it tumbled 9.7%. This performance was worse than the S&P 500’s 2% decline.

Investors should tread carefully as the low switching costs for everyday products mean that not all businesses are created equal. On that note, here are three consumer stocks best left ignored.

Boston Beer (SAM)

Market Cap: $2.65 billion

Known for its flavorful beverages challenging the status quo, Boston Beer (NYSE:SAM) is a pioneer in craft brewing and a symbol of American innovation in the alcoholic beverage industry.

Why Are We Wary of SAM?

1. Products fail to spark excitement with consumers, as seen in its flat sales over the last three years

2. Subscale operations are evident in its revenue base of $2.01 billion, meaning it has fewer distribution channels than its larger rivals

3. Demand will likely be soft over the next 12 months as Wall Street’s estimates imply tepid growth of 2%

At $238.84 per share, Boston Beer trades at 21.8x forward price-to-earnings. Check out our free in-depth research report to learn more about why SAM doesn’t pass our bar.

Freshpet (FRPT)

Market Cap: $4.05 billion

Standing out from typical processed pet foods, Freshpet (NASDAQ:FRPT) is a pet food company whose product portfolio includes natural meals and treats for dogs and cats.

Why Do We Think Twice About FRPT?

1. Subscale operations are evident in its revenue base of $975.2 million, meaning it has fewer distribution channels than its larger rivals

2. Cash-burning tendencies make us wonder if it can sustainably generate shareholder value

3. Push for growth has led to negative returns on capital, signaling value destruction

Freshpet is trading at $83.17 per share, or 29.9x forward price-to-earnings. Dive into our free research report to see why there are better opportunities than FRPT.

General Mills (GIS)

Market Cap: $32.74 billion

Best known for its portfolio of powerhouse breakfast cereal brands, General Mills (NYSE:GIS) is a packaged foods company that has also made a mark in cereals, baking products, and snacks.

Why Does GIS Give Us Pause?

1. Falling unit sales over the past two years imply it may need to invest in product improvements to get back on track

2. Organic sales performance over the past two years indicates the company may need to make strategic adjustments or rely on M&A to catalyze faster growth

3. Projected sales decline of 3.9% for the next 12 months points to a tough demand environment ahead