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3 Best Stocks to Buy for Investors Building a ‘Brands’ Portfolio: 2023 Edition

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Almost two years ago, I wrote about seven stocks to buy whose products and services were in high demand

What made the story unique is that each company recommended had the word “Brands” as part of their corporate name. At the time, Finviz.com said 34 stocks listed in the United States were meeting this specific criteria. Today, it appears there are 38

The previous seven stocks have generally done so-so. 

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To make my life more complicated, the three stocks to buy for the 2023 edition of the “Brands” portfolio will be completely new names. In addition, if possible, I will try to come up with three companies in three different sectors.

At the end of the day, this is more an exercise of fun rather than serious stock selection. However, like all stock selections, quality still matters. I won’t be opting for money-losing businesses, no matter how potentially lucrative. 

Here’s to the 2023 edition of the “Brands” portfolio.   

Stocks to Buy for Investors Building a ‘Brands’ Portfolio: Yum! Brands (YUM)

YUM stock: the yum logo on the side of a building
YUM stock: the yum logo on the side of a building

Source: JHVEPhoto / Shutterstock.com

Yum! Brands (NYSE:YUM) is the largest of the three names, with a market cap of $35.5 billion. Owner of the Taco Bell, KFC, Pizza Hut and Habit Burger brands, Yum has grown to 28,500 restaurants worldwide, generating $15.8 billion in Q2 2023 system sales, excluding currency. 

Highlights of the second quarter include 13% growth in system sales and a 9% increase in same-store sales. It opened 1,025 net new units in the second quarter. Meanwhile, its operating profit was $573 million in the quarter, 3.4% higher than a year earlier. Its operating margin increased by 10 basis points to 34.0%.

The KFC same-store sales were the quarter’s highlight, up 13%, three-fold higher than Taco Bell and Pizza Hut. KFC’s China and U.S. businesses accounted for 40% of its $8.3 billion system sales. The brand’s China system sales increased by 32% due to the removal of pandemic restrictions. In Q2 2023, KFC opened 600 gross new restaurants across 60 countries.  

KFC exited its Russia business in the second quarter by selling it to Smart Service Ltd. 

Yum’s free cash flow in the first six months of 2023 was $556 million, 31% higher than a year ago. On an annualized basis, its free cash flow of $1.11 billion is a free cash flow yield of 2.4% [based on enterprise value of $46.6 billion]. 

While that’s below the 4% yield I usually look for, the strength of its brands makes it a solid buy for the long haul. 

Fortune Brands Innovations (FBIN)

Fortune Brands ground sign at their headquarters in Deerfield, Illinois
Fortune Brands ground sign at their headquarters in Deerfield, Illinois

Source: JHVEPhoto / Shutterstock.com