The 3 Best Fintech Stocks to Buy in January 2024

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Financial technology can help transform an economy and it has emerged as a strong sector in 2023. The industry did face some volatility throughout the year, but with inflation easing, it looks like better days are ahead. Now is the time to look for growth stocks that have the potential to soar as the fintech sector grows. According to a McKinsey report, the revenue in the industry is expected to grow three times faster than in traditional banks between 2023 and 2028. This highlights the growing consumer preference towards fintech companies, which only strengthens their position in the competitive industry. Savvy investors know when to make the move, and now is the time to invest in the best fintech stocks.

Best fintech stocks to buy: Visa (V)

Visa logo outside of an office building
Visa logo outside of an office building

Source: Tada Images / Shutterstock.com

One of the best fintech stocks of all time is Visa (NYSE:V), and this is one stock that will never disappoint. The fintech giant has a global presence, and has generated over 90% returns in the past five years. Visa caters to over 100 million merchants, and its market share is steadily growing. It is one company that continued to thrive even in a high inflation environment.

As the world moves towards digitization and the usage of cards increases, we will see Visa perform even better. Although the stock is trading at a 52-week high right now, exchanging hands for $262, it remains one of the best buys. I believe V stock will hit $300 this year.

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The company has a very successful business model which generates a significant amount of cash year- after-year. Visa processes a transaction when a card is used and it gets a cut from the transaction. It requires minimal cost to operate and this helps report impressive profit margins. Visa’s margin is the widest of any fintech company and it is only going to keep growing in the years to come.

Visa uses this cash to reward shareholders has a dividend yield of 0.79% and pays a quarterly dividend of $0.52. The company saw a 15% rise in the net income to hit $17.3 billion in 2023, and if it can maintain the same growth rate, we could see it become the best in the industry.

2023 was a year of high inflation, high-interest rates, and lower consumer spending, if the company can manage to report an impressive growth rate during this period, it can certainly do better in 2024. Do not wait for a dip in the stock because you could end up waiting forever.

SoFi Technologies (SOFI)

SoFi Technologies, Inc logo with stock market chart background. is an American online personal finance company and online bank.
SoFi Technologies, Inc logo with stock market chart background. is an American online personal finance company and online bank.

Source: Poetra.RH / Shutterstock.com

Trading at $8.53, SoFi Technologies (NASDAQ:SOFI) stock is down 11% year-to-date and this drop is a solid buying opportunity. The stock looks cheap at the current level and it could double later in the year. Several catalysts are working for SoFi, and while many investors like to have a cautious approach, I believe this company could pay off in the long-term. The resumption of student loan payments will have an impact on the company, and it could see a higher demand for personal loans.