Insider Monkey

25 Most Popular Email Newsletters in the US in 2024

Maleha Afzal
8 min read

In This Article:

In this article, we will take a look at the 25 most popular email newsletters in the US in 2024. If you want to skip our detailed analysis, you can go directly to 5 Most Popular Email Newsletters in the US in 2024.

An Analysis of Email Marketing

Newsletters serve as a powerful tool for delivering curated content, exclusive offers, and updates directly to subscribers' inboxes. Newsletters play a pivotal role in email marketing by engaging subscribers and fostering brand loyalty. On December 14, 2023, HubSpot, Inc. (NYSE:HUBS) published annual email marketing statistics for the year ended 2023. According to the report, 37% of brands are increasing their budget for email marketing. Moreover, more companies are attempting to enhance mobile-friendly emails. HubSpot suggests that subscriber segmentation, message personalization, and email automation campaigns are prominent strategies in use by brands. Segmented emails resulted in 30% more opens and 50% more click-throughs. 22% of marketers send more than 2 emails per day, 12% send one email per day, and 12% dispatch a weekly email. Companies and brands are increasingly making use of past data to forecast the appropriate time and volume of emails to be sent. Almost 85% of marketers use email marketing to enhance brand awareness and image.

Some of the Best Newsletters You Should Subscribe To

BuzzFeed, Inc. (NASDAQ:BZFD), The New York Times Company (NYSE:NYT), and Insider Inc. offer some of the best and most informative newsletters that you should consider subscribing to. Let's discuss some recent updates from these companies. You can also take a look at the largest media companies in the world.

The New York Times Company (NYSE:NYT) is one of the largest media companies in the United States. The company strives to make the distribution of stories and news from across the globe more convenient and fast. On January 30, The New York Times Company (NYSE:NYT) introduced a new format for its byline pages. The new format, also referred to as the enhanced bios, aims to develop a reputable and trustworthy brand image in the minds of the reader. The enhanced bios will enlighten readers on what the company does, and how it operates. The byline aims to tell readers how journalists collect data, write, and distribute their work.

BuzzFeed, Inc. (NASDAQ:BZFD) is an internet media company in the United States. On November 3, 2023, BuzzFeed, Inc. (NASDAQ:BZFD) launched a new podcast with Acast. The new podcast, I Know That's Right, is a weekly podcast presented by HuffPost. The podcast was premiered on November 8, 2023. The show ignites conversations on culture, entertainment, and trending stories every week. Advertisers can benefit from the show by engaging with the conversations via Acast using campaigns and inserted ads. Acast is responsible for the distribution of the podcasts and the provision of production and creative services.

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