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25 Countries with Most Instagram Users in 2023
Ty Haqqi
10 min read

In This Article:

In this article, we will be taking a look at the 25 countries with most Instagram users in 2023. To skip our detailed analysis, you can go directly to see the top 5 countries with most Instagram users in 2023.

While social media has been in existence since the 1990s, few at the time would've expected it to be as influential as it is right now. Six Degrees is considered to be the first social media platform, which was established in 1997, while other social media platforms including Orkut, owned by Alphabet Inc. (NASDAQ:GOOG), and MySpace were established later on, with the latter being the top social media website in the world at its peak. While Orkut did not obtain as much success in the West, with most of its userbase located in India and Brazil, MySpace achieved true global popularity. Of course, most of these social media platforms only had a few years of incredible success, unlike Facebook by Meta Platforms, Inc. (NASDAQ:META), which was launched in 2004 and available to anyone over the age of 13 from 2006 onwards.

Facebook managed to enjoy around 15 years of being the top used social media website in the world, and according to TechCrunch, crossed 3 billion active monthly users, even as it has been mired in massive controversy for the last several years. Few platforms have as much influence as social media platforms, and Facebook has been involved in several issues, including user data privacy, not to mention the infamous Cambridge Analytica data scandal, which resulted in the personal data of at least 87 million Facebook users being leaked. However, even bigger controversies erupted for Facebook when it was accused of providing a platform for political manipulation, especially in the 2016 U.S. presidential election, and considering the U.S. is among the countries with the most Facebook users, its influence extended far and wide.

25 countries with the most Instagram users I 2023
25 countries with the most Instagram users I 2023

However, even though Facebook has achieved significant growth in most years since inception, this growth declined, especially in the U.S. with a higher drop-off in younger Americans, with this decline attributed to the massive success of Instagram, especially in the countries with the most Instagram users in 2023, which unsurprisingly have much in common with the countries that spend the most time on social media. While Instagram was launched in 2010 initially as just an IOS app, the platform achieved rapid growth, getting 10 million users in just a year, resulting in Meta Platforms, Inc. (NASDAQ:META) purchasing it for $1 billion in 2012. While also engaged in various controversies which is part and parcel of a massive social media platform, Instagram has still achieved massive popularity, and has become the go-to app especially for the younger generation, with the social media app crossing 2 billion in October 2022, according to Bloomberg and still growing at a healthy rate. Because of this, it is also not surprising to see that Instagram is among the most valuable social media companies in the world.

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