In this article, we’ll take a look at the 25 Best Kept Secret Places to Visit in Florida. We’ll also discuss Florida’s tourism industry, its contribution to the state’s economy, and the industry’s top players. To skip the detailed analysis and have a quick overview of the top 10 places, read 10 Best Kept Secret Places to Visit in Florida.
Renowned for its sun-kissed beaches, vibrant cities, and world-class attractions, Florida drives millions of tourists every year from around the globe.
According to VISIT FLORIDA, the state’s official tourism marketing agency, Florida attracted around 137.4 million visitors in 2022. This contributed to around $121 billion to its economy and created 2 million jobs in the state. Though the number dropped to 135 million visitors in 2023, it still leads 2019 visitation by 3%. If Florida was a separate country, it would have been the most visited country in the world, a cool 45 million more visitors than the current leader.
“Even as we faced the challenges of rising travel costs and widespread inflation, Florida's tourism sector not only persevered but flourished (in 2023)," said the CEO and President of VISIT FLORIDA, Dana Young, in a recent news release.
The agency said the number of overseas visitors in 2023 increased by an estimated 18.3% compared to 2022, amounting to 8.3 million. In Q4 alone, nearly 2.3 million overseas travelers visited the state.
The importance of Florida as a top tourist attraction is further highlighted as Airbnb Inc (NASDAQ:ABNB) reported that Florida Airbnb rentals generated the most tourism tax revenue in the U.S. A new report by Airbnb Inc (NASDAQ:ABNB) published this month reveals that Floirda’s tourism tax revenue amounted to $387 million in 2023, higher than all states in the U.S. This makes 17.5% of the U.S. total tourism tax revenue of $2.2 billion for the year, as reported by Airbnb Inc (NASDAQ:ABNB).
Driven by the tourism surge in Florida, Merlin Entertainment, one of the largest amusement park companies, bought the Orlando Wheel at Icon Park on March 25. The company renamed the wheel as Orlando Eye. It’s a 400-foot-tall lit-up wheel — the tallest observation attraction on the East Coast of the U.S.
Icon Park President and CEO, Chris Jaskiewiz, in the March 24 announcement said, “We’re proud that Merlin recognized the global appeal of this attraction, and of Icon Park as a destination, in selecting us as the site to expand their popular brands in Central Florida.”
For instance, Walt Disney Co (NYSE:DIS)is a top player in Florida’s tourism industry. Walt Disney World Resort, owned by Walt Disney Co (NYSE:DIS), has generated an impressive $40 billion in economic impact in Florida. Moreover, Walt Disney Co (NYSE:DIS) created around 263,000 jobs across the state. The company has also generated tax revenue of $3.1 billion in the state.
Likewise, Marriott International, Inc (NYSE:MAR) with its various branches has a significant presence in the state. In January 2024, Marriott International, Inc (NYSE:MAR) celebrated its first groundbreaking of the StudioRes brand hotel in Fort Myers, Florida. StudioRes is designed as a budget-friendly option for tourists looking for a stay for 20 nights or longer, with an estimated cost of $80 per night. This brand hotel by Marriott International, Inc (NYSE:MAR) is expected to launch in Spring 2025.
What is the Prettiest Part of Florida to Visit
Florida is home to various stunning landscapes and attractions. Some of its most renowned beautiful places include:
Three Sisters Springs
The Everglades
Miami Beach Art Deco District
The Breakers
Boneyard Beach
Weeki Wachee
Naples
Key West
Sanibel Island
Amelia Island
St. Augustine
Stiltsville
What Place in Florida has the Most Things to Do?
There are many places in the state that offer a lot of activities, from enjoying thrilling amusement parks to exploring hidden gems. Some of these top attractions are:
Orlando
Miami
Fort Lauderdale
Tampa
Naples
Panama Beach City
Siesta Key
With this, let’s have a look at the best kept secret places to visit in Florida.
25 Best Kept Secret Places to Visit in Florida
Ingus Kruklitis/Shutterstock.com
Methodology
To find the top hidden gems in Florida for our article "25 Best Kept Secret Places to Visit in Florida," we turned to Reddit. Specifically, we searched for keywords like "secret places" and "hidden gems" in the r/florida subreddit. After browsing through several threads, we chose the most recent one with the highest level of activity and engagement from users.
From this thread, we compiled a list of the most recommended locations and attractions. We ranked these based on how often they were mentioned and how many upvotes they received from the Reddit community. The place with the highest number of recommendations and upvotes secured the top spot on our list, while the least-mentioned place was placed at the 25th spot.
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So, if you’re wondering where the best kept secret in Florida is, here's our list of the least touristy parts of Florida, ranked in descending order from 25 to 1.
25 Best Kept Secret Places to Visit in Florida
25. Saint Cloud
Located in Central Florida, Saint Cloud is a charming city known for its small-town atmosphere and beautiful natural surroundings. You can explore Lakefront Park, which offers scenic views of East Lake Tohopekaliga and offers tranquil walking trails, picnic areas, and a fishing pier.
24. Kenansville
Tucked away in rural Osceola County, Kenansville is one of the best hidden places to visit in Florida. The Forever Florida Wildlife Conservation Area in Kenansville is a must-see as it offers diverse ecosystems, including wetlands, forests, and prairies. A perfect destination for outdoor adventures like zip-lining through the treetops, horseback riding across scenic trails, and meeting native wildlife.
23. Pass a Grille
The pristine white sandy beaches of This beachy town offer a laid-back vibe with stunning Gulf Coast views. You can explore the charming historic district dotted with colorful cottages, boutique shops, and waterfront restaurants. Plus, it offers unique accommodations ranging from beachfront cottages to boutique hotels with stunning views, making the town one of the unique places in Florida to stay.
22. Tarpon Springs
This coastal town located along the Gulf of Mexico is also one of the best kept secret vacation spots in Florida. You can stroll along the historic Sponge Docks, hop on a boat tour, or enjoy water sports in its scenic waterfront parks. Its seafood restaurants serve authentic Greek cuisine and cultural attractions like the Tarpon Springs Heritage Museum are a must-see.
21. Crescent City
This quaint town is known for its natural beauty and outdoor recreation opportunities. Fishing enthusiasts will find abundant freshwater fishing spots in the town. Plus, you can explore scenic parks such as Ralph M. McLane Park and Dunn's Creek Conservation Area, where you can hike, picnic, and observe wildlife.
20. New Smyrna
New Smyrna offers a relaxed vibe with fewer crowds, making it ideal for a peaceful getaway. You can soak up the sun on the soft sandy shores, explore charming boutiques and art galleries on Flagler Avenue, or indulge in fresh seafood at waterfront restaurants.
19. St. Augustine
St. Augustine is the oldest city in the United States, brimming with historic charm and cultural attractions. St. George Street offers a lively vibe with boutique shops, art galleries, and restaurants housed in colonial-era buildings. It’s also one of the best kept secret places to visit in Florida for couples with its romantic allure. You can stroll hand in hand along cobblestone streets, visit historic landmarks like the Castillo de San Marcos, and dine at romantic restaurants housed in historic buildings.
18. Micanopy
Often referred to as "Florida's Antique Capital," Micanopy boasts a charming downtown area filled with antique shops, art galleries, and cafes. You can explore local landmarks such as the Herlong Mansion Historic Inn and the Micanopy Historical Society Museum, which showcases the town's fascinating history.
17. Cedar Key
With its colorful waterfront buildings, art galleries, and seafood restaurants serving fresh local cuisine, the downtown area of Cedar Key is one of the best hidden gems in Florida to stay and explore. The island is a paradise for nature lovers, offering plenty of activities like birdwatching, hiking, kayaking, and fishing in the surrounding waters. Nature trails at Cedar Key Scrub State Reserve and Lower Suwannee National Wildlife Refuge let you experience the area's diverse ecosystems and abundant wildlife.
16. Lakeland
Lakeland is a vibrant city known for its beautiful lakes, historic districts, and cultural attractions. Lake Mirror Park offers scenic views of the iconic Hollis Garden. The city is also home to the Polk Museum of Art, showcasing a diverse collection of works from local and international artists.
15. St George Island
This tranquil barrier island located off the coast of Florida's Panhandle is popular for its pristine beaches and natural beauty. You can relax on the island's sugar-white sandy beaches, swim in the clear emerald waters of the Gulf of Mexico, and enjoy stunning sunsets over the horizon.
14. Oldsmar
Known for its scenic waterfront parks, recreational amenities, and family-friendly attractions, Oldsmar is one of the best places to visit in Florida. You can visit its R.E. Olds Park, which features a fishing pier, playgrounds, and picnic areas overlooking Tampa Bay. Oldsmar's historic downtown area is also home to vibrant shops, restaurants, and cultural venues, offering a peaceful and welcoming atmosphere for visitors.
13. Venice Beach
Venice Beach is a picturesque coastal town located on Florida's Gulf Coast, famous for its stunning beaches, crystal-clear waters, and unique shark tooth hunting opportunities. You can stroll along the Venice Fishing Pier, go for a swim in the warm Gulf waters, or relax on the sandy shores while soaking up the sun.
12. Dunedin
Dunedin is a charming coastal city located on Florida's Gulf Coast, known for its Scottish heritage and natural beauty, Dunedin is one of the best kept secret places to visit in Florida for couples and families alike. You can ride or walk on the Pinellas Trail, while the Dunedin Causeway provides access to beautiful Honeymoon Island State Park and Caladesi Island State Park.
11. Safety Harbor
This beautiful waterfront community located on the western shore of Tampa Bay is one of the top hidden gems in Florida for families. It’s best known for its natural springs, historic sites, and cultural attractions. Relax at the Safety Harbor Resort and Spa, enjoy scenic views at Philippe Park, or hike through trails of oak hammocks and mangrove forests.
