23 Best Gins for a Classic Martini

In This Article:

In this article, we are going to discuss the 23 best gins for a classic Martini. You can skip our detailed analysis of the global gin market, the ongoing gin-naissance, the rise of sustainable gin, and the recent acquisition in the gin industry, and go directly to 10 Best Gins for a Classic Martini

A Martini will never run out of fashion. Believed to have been invented in 1860 at the Occidental Hotel in San Francisco, the American classic became popular almost immediately, mythologized by literature and film. The iconic concoction was even a personal favorite of the great Ernst Hemingway himself, who, in his 1929 novel A Farewell to Arms, described his appreciation for the Martini so eloquently that it’s hard to imagine why anyone who read these words would consider drinking anything else – The sandwiches came and I ate three and drank a couple more martinis. I had never tasted anything so cool and clean. They made me feel civilized – Hemingway undoubtedly spoke for many when he penned that last line. 

And, of course, one can also never forget to mention a certain iconic and sophisticated British spy who famously said ‘shaken, not stirred’ when ordering a Martini at the bar in Casino Royale, thus immortalizing the quintessential cocktail forever. 

Global Gin Market: 

Gin is one of the Most Consumed Alcohols in the World, with the global gin market valued at $15.3 billion in 2022 and expected to reach $20.2 billion by 2028, with a CAGR of 4.6% during the forecast period. The growing demand for premium cocktails, rising consumption of pre-mixed ready-to-drink (RTD) and fresh cocktail recipes, and an ever growing appetite for luxury spirits represent some of the key factors driving the market. 

As we mentioned in our article – 20 Most Popular Gin Brands in 2023 – gin’s total volume increased by 7.7% to 105.2 million 9-liter cases in 2022, and global sales of premium gin bottles are growing at around 20% annually – 2.5 times the rate of overall spirit sales.

Unsurprisingly, the United Kingdom is the largest exporter of gin in the world. According to His Majesty’s Revenue and Customs (HMRC) data, gin exports from the U.K. hit $879 million in 2022, up from $651 million the previous year. Last year’s exports also surpassed the pre-pandemic levels of 2019 by 9%. The United States remains the U.K.’s largest export market for gin, with 2022 exports totaling more than $279 million, an increase of 6% from 2019. 

The Gin-naissance: 

The increasing popularity of craft gin is causing a rapid expansion in the number of distilleries around the world, heralding the dawn of a ‘gin-naissance’. In the U.K. alone, there has been a distillery boom in recent years, with 49 new distilleries opening in 2017 and then a further 31 in 2018.