2024 predictions: How AI will impact everything in healthcare

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As AI took center stage in 2023, there was no sector in which the stakes were higher than in healthcare.

While the industry is no stranger to AI, especially in drug development and medical imaging, there are many ways in which the mainstream awareness of OpenAI's ChatGPT has pushed the discussion further than ever.

A sector known for still relying on the fax machine is finding its way in the tech age as competition heats up. Companies like Microsoft (MSFT), Amazon (AMZN), and Google (GOOG, GOOGL) are angling for their share of next-generation tech that frees up doctors and medical staff from burdensome administrative tasks. In addition, health insurers have been experimenting with ways to automate the claims process.

Artificial intelligence could boost productivity, cut costs, and improve care, just as the industry faces an aging America. For investors, the effects of the technology will likely begin to show for insurers, pharma giants, hospital chains, software makers, and more.

While the healthcare sector has lagged the market — the S&P Health Care Equipment index is down 6% this year, compared to the broader index's 24% gain — that may soon change. Citi Global Wealth listed medical technology as one of its key investment themes for next year as health spending continues to grow.

Yahoo Finance asked experts about what they expect to see from the intersection of AI and healthcare in 2024, including views from Big Tech, VCs, startups, cybersecurity, and more.

Google chief clinical officer Michael Howell

"2024 will be the year where healthcare enterprises start to see value out of generative AI. ... On the technical side, it's clear we're still in an exponential right now and it's very hard to predict your way out of an exponential. So I anticipate that we're going to see continued breakneck pace in technical innovations within the model ... that will continue to create opportunity for value. But the most important thing I'm looking for in 2024 is healthcare enterprises, doctors, nurses, and patients are going to see real value out of this — and not just early adopters."

Amit Khanna, Salesforce senior vice president and GM of health

Startups will seek to automate the process of getting approval from insurance, predicted Khanna.

"If you go to your doctor today, and they say that you need a hip replacement surgery, they can't just do it. They have to submit a request to your insurance company with a clear guideline as to why they're recommending the procedure. The health insurance company has to then come back with a yes. ... That path of getting prior approval today is very manual, very paper-based, but you're going to find a lot of startups doing AI-driven prior approval."