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20 Most Popular Liquor Brands in America

Sultan Khalid
10 min read

In This Article:

In this article, we are going to discuss the 20 most popular liquor brands in America. You can skip our detailed analysis of the American liquor market, the recent acquisition in the liquor industry, and the success enjoyed by celebrity-owned liquor brands, and go directly to 5 Most Popular Liquor Brands in America. 

Alcohol is full of contradictions. It is a euphoriant and a depressant, it is a poison and a medicine. For these reasons, discussion of alcohol and its place in society and culture sparks much debate and disagreement. We often overlook the fact that alcohol is a cultural artifact that can tell us about society – although alcohol is ultimately consumed, it plays an important part in the construction or breaking down of social norms. Alcohol can be an identity marker that denotes status, cultural capital, or gender differences. Rituals that focus on alcohol are often associated with rites of passage and life stages. All these aspects of the culture of alcohol consumption and production have a rich history in the United States. 

The American Liquor Market: 

The American liquor industry is overcoming economic headwinds to meet changing consumer preferences as it chips away at the dominance of beer. According to the Distilled Spirits Council of the United States, the spirits revenue market share grew from 28.7% in 2000 to 42.1% in 2022, while beer held a 41.9% market share last year. Thus, the spirits industry surpassed beer in revenue for the first time ever. Overall spirit sales in the U.S. were up 5.1% in 2022 to a record $37.6 billion, and annual sales volumes rose 4.8% to 305 million 9-liter cases. 

The rise to the top for spirit-makers was fueled in part by the resurgent cocktail culture, including the growing popularity of ready-to-drink concoctions, as well as strong growth in the tequila and American whiskey segments. 

Recent Acquisition in the Liquor Industry: 

Earlier this month, the brewing giant Molson Coors Beverage Company (NYSE:TAP) made its first spirits acquisition with the purchase of bourbon and rye whiskey producer Blue Run Spirits. The Chicago-based beer company said that the deal marked another step in its ‘evolution’ into a total beverage company. Financial terms of the agreement were not disclosed. 

The addition of Blue Run expands Molson Coors Beverage Company (NYSE:TAP)’s footprint in spirits as it seeks to premiumise its portfolio. Furthermore, Molson Coors Beverage Company (NYSE:TAP) has established Coors Spirits Co. to house its existing spirits business, which includes Five Trail Blended American Whiskey, Barmen 1873 Bourbon, and ‘future innovation’. Molson Coors Beverage Company (NYSE:TAP), which owns Coors Light and Miller Lite brands, reported record quarterly sales and a big jump in profits this month.

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