In this article, we will take a look at the 20 most creative email newsletter ideas for corporations. If you want to skip our detailed analysis, you can go directly to the 5 Most Creative Email Newsletter Ideas for Corporations.
Why Are Over 1.2 Million Websites Using OptinMonster?
Companies looking to improve their email marketing functionalities must also focus on enhancing their conversion rates and lead generation volume. There are a range of startups that provide top notch lead generation capabilities. OptinMonster is one such startup. OptinMonster was launched in 2013 and is one of the leading customer acquisition and lead generation software. According to the company, 70% of site visitors happen to abandon a website with no intention to return. The company aims to drastically improve the conversion rates for companies using its OptinMonster Form Builder. Other prominent features of the company include its exit-intent technology, page-level targeting, and its A/B testing functionality.
On January 9, OptinMonster launched AI popups with smart optimization to boost the conversation rate for companies. Using the tool, companies can improve their text copy with a single click on the campaign builder platform. Once clicked, users will be able to select the "Start Smart Optimization" feature. The popup will then transform the original drafted copy into an expert level edit. The popup offers five different variations of the text giving marketers the freedom to choose.
On February 15, OptinMonster announced the acquisition of Beacon Lead Magnet Creator. The acquisition is aimed at helping small businesses generate more leads. According to the company, the best way to grow lists is to install a lead magnet. A lead magnet is any form of digital content available to users for download. A few examples of a lead magnet include PDF checklists, reports, eBooks, whitepapers, and videos. Once a user signs up, businesses can then use lead magnets to build a long term relationship with that customer via email.
Leading Email Marketing Software in the Industry
Some of the leading companies specializing in the provision of email marketing automation tools include Klaviyo, Inc. (NYSE:KVYO), HubSpot, Inc. (NYSE:HUBS), and Intuit Inc. (NASDAQ:INTU). Let's discuss some recent updates from these companies. You can also take a look at the free low-cost marketing ideas for small businesses.
Klaviyo, Inc. (NYSE:KVYO) is a technology company based in Boston. The company offers a range of marketing automation tools, primarily used for email and SMS marketing. On January 25, Klaviyo, Inc. (NYSE:KVYO) posted an update to its product offerings. Companies can now optimize the display times of their signup forms using artificial intelligence. The tool tests multiple versions of a sign-up form at different times of the day. The tool then compares the results and automatically picks the display time yielding the highest customer conversion rate. It is to be noted that customers with over 400,000 profiles are allowed to use the feature.
HubSpot, Inc. (NYSE:HUBS) is a leading marketing automation platform used by more than 205,000 companies. On December 4, 2023, HubSpot, Inc. (NYSE:HUBS) announced the acquisition of Clearbit. Clearbit is a leading B2B intelligence data provider. The company will leverage Clearbit's capabilities to bring third-party company data into its system. Such will make HubSpot a primary news source for marketing professionals.
Intuit Inc. (NASDAQ:INTU) is a leading software company based in California, United States. Mailchimp is a product of Intuit Inc. (NASDAQ:INTU). Mailchimp was founded in 2001 and is one of the most prominent marketing automation and email marketing platforms. On October 3, 2023, Mailchimp announced a multi-year bilateral partnership with Wix.com Ltd. (NASDAQ:WIX). Wix is a global SaaS platform. The two companies collaborated to provide customers with improved marketing solutions using CRM data to boost customer engagement and fuel sales growth. Customers using Wix will thoroughly benefit from a complete email marketing suite from Mailchimp.
Without further ado, let's take a look at the 20 most creative email newsletter ideas for corporations. You can also read our piece on the best free newsletters to subscribe to in 2024.
20 Most Creative Email Newsletter Ideas for Corporations
20 Most Creative Email Newsletter Ideas for Corporations
Our Methodology
To gather a list of the 20 most creative email newsletter ideas for corporations, we consulted over 10 rankings and reports on the internet. We picked the newsletter ideas that appeared in 50% of our sources and then ranked them.
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20 Most Creative Email Newsletter Ideas for Corporations
20. Giveaways
Sharing giveaway promotions is among the most creative email newsletter ideas for corporations. Corporations can initiate fun and interesting giveaway campaigns by introducing a sequence of emails that ignite hype.
19. New Training Opportunities
People with a passion for learning new things tend to keep an eye on new training opportunities. These training opportunities may involve learning new languages or new skills such as digital marketing, coding, data analytics, and much more. Corporations can share infographics and short videos to promote the training courses.
18. Quizzes
Corporations can also share fun and intuitive quizzes. These quizzes may help corporations establish a connection with users. The quizzes can be made more interactive with buttons and sliders.
17. FAQs
Most users have common questions or queries. Corporations can share a weekly newsletter with the most asked questions as a wrap either in video form or in the form of an infographic.
16. Industry News
Some readers seek industry knowledge and want to be educated on the upcoming trends in the industry. Corporations can share industry specific knowledge with targeted customers such as professionals, educators, and specialists.
15. User Generated Content
Corporations can not only invite readers to participate in content creation for the company, but they can also share user-generated content to inspire other customers. Users can participate in contests, and campaigns, or compete against other consumers to create content.
14. Behind the Scenes
Giving a human touch to corporations always helps customers relate to the corporation. Companies can publish weekly updates from inside the corporation so that readers feel like they are part of the organization. Companies may do such by sharing a series of pictures and videos supported by interesting captions.
13. How To Guides
Publishing how to guides in the form of a video or the form of an infographic is one of the most creative newsletter ideas for corporations. Users can also answer personalized queries or share guides based on the purchasing habits of users.
12. Personalized Infographics
Sharing personalized infographics is one of the most creative ways to reach out to regular customers via email newsletters. Users can be provided with automated stats on the time they spent on sites, the number of products they bought, or the number of products they added to their cart over a certain period.
11. Conduct Surveys
Corporations can conduct surveys using email newsletters. Corporations can offer participants with incentives and giveaways to push them into filling out important surveys.
10. Product Launches
Announcing product launches is one of the best ways to capture the audience. Corporations can engage in a product launch campaign entailing a sequence of emails to hype the launch. Targeting the right segment of consumers for the product launch may result in more open rates. Users can share testimonial videos and share high quality infographics to make the product look appealing.
9. Case Studies
Sharing case studies on popular companies or research papers is an interesting way to grasp the attention of educators, professionals, and students. Corporations must ensure that the case studies are field and industry specific. Depending on the audience, case studies can be shared as infographics or plain text.
8. Aesthetic Emails
Readers, depending on age and personality, are often intrigued by aesthetic wallpapers and Polaroid pictures. Sending a round up of some of the best wallpapers would be an amazing way to increase the open rate of emails. However, the content must be age and segment appropriate.
7. Round Up of Popular Blogs
Reporting a round up of popular blogs may help readers catch up on any popular blogs they may have missed out on earlier. Corporations can, however, pick up a collection of popular blogs for distinct segments. Another interesting way to share a round up of blogs would be to curate them based on specific events such as Valentine's Day or Halloween.
6. Announce Promotions and Deals
Corporations can use email newsletters to their advantage to mass announce promotions and deals. Curating customized promotions and deals for customers based on their likes and dislikes would be beneficial for the corporation. Catchy or witty subject lines followed by personalized content would be a perfect way to grab people's attention.
