In this article, we look at 20 countries with the most Snapchat users in 2023. You can skip our detailed analysis on the subject and head over directly to the 5 Countries With The Most Snapchat Users in 2023.
Snapchat is an American photo-sharing and instant messaging service founded in September 2011 by Snapchat, Inc. which later in 2016 rebranded its name as Snap Inc. (NYSE:SNAP) in order to include Bitmoji and Spectacles in its portfolio of products and services. Snapchat is one of the most popular and active social media platforms in the world, with more than four billion snaps sent each day. One of its key features, the Snapchat streak, keeps users engaged and compelled to share snaps with their friends to stay connected.
In April 2023, Snapchat was estimated to have more than 650 million users, of which 383 million were daily active users. According to Snap Inc. (NYSE:SNAP)’s advertising figures, 10.4% of all people aged 13 and above use Snapchat today. The number of daily active users of the app has continued to steadily rise, from 280 million in the first quarter of 2021 to 383 million by the end of 2023’s first quarter – an increase of 36.7%.
Figures shared by DataReportal indicate that Snapchat’s advertising reach audience is on the rise, having grown 11% over the last year, which is higher than Meta Platforms, Inc. (NASDAQ:META) owned Facebook’s growth in advertising reach of 5%. Advertisers can now reach 65 million more users on the service than they could do in the previous year.
India tops the list of countries with most Snapchat users having over 182 million active users, followed by the United States at second, and Pakistan at third. Region wise, South Asia has the highest share of Snapchat users, with an estimated 208.7 million people using the service regularly. Next in line is North America with 120.3 million users at second, and Western Asia at third having 70.8 million Snapchat users. In terms of users by age group, more than 80% of all Snapchat users around the world are aged between 13 and 34. Only 3.8% of the platform's users are 50 and above.
Snapchat climbed the social media pyramid due to its unique and innovative social media features such photo-sharing messages, uploading stories for 24 hours, disappearing texts, and filters. Just two years into its release, in 2013, Facebook, now Meta Platforms, Inc. (NASDAQ:META), moved to acquire Snapchat for $3 billion, but the offer was turned down by the latter. Over the last few years, a lot of Snapchat's unique features have been adopted by other social media giants in the industry, including by Meta Platforms, Inc. (NASDAQ:META)’s Facebook, Instagram, and WhatsApp platforms, which appears to have had an adverse impact on Snap Inc. (NYSE:SNAP).
TechCrunch reported in 2017 about how Instagram's launch of stories feature led to Snap Inc. (NYSE:SNAP)'s growth slowing by 82%. In 2022, it generated a revenue of $4.6 billion, which was a 12% increase from the previous year but despite that, the company made a net loss of $1.4 billion. The financial crunch has also forced the company to undergo radical restructuring and in August last year, Snap Inc. (NYSE:SNAP) announced it was laying off a fifth of its workforce, and scaling back investments in ambitious initiatives such as video production, games, and augmented reality. Snap Inc. (NYSE:SNAP)'s stock value also been on decline, having dropped 70% since 2021.
Methodology
We have ranked 20 countries with the most Snapchat users in 2023 using statistics shared by DataReportal, Myheen, and The Social Shephard. Countries and their rankings were in most cases similar on all three sources, with some exceptions – which were catered to by using consensus methodology where we averaged rankings for those countries on these websites. Countries in this article are sorted in ascending order of number of Snapchat users.
20 Countries With The Most Snapchat Users in 2023
Now let’s head over to the list of countries with the most Snapchat users in 2023.
20. Colombia
Snapchat users in 2023: 6.4 million
Colombia is a country in South America where 74% of the population has at least one social media account. With over 6 million users, Colombia ranks 20th on the list of countries with the most Snapchat users in 2023. 15.6% of all Colombians who have access to the internet maintain presence on Snapchat. Among those, nearly three-fourths are female.
19. Netherlands
Snapchat users in 2023: 7 million
An estimated 7 million people use Snapchat in the Netherlands, which equates to 40% of the country’s overall population. 55.1% of the users were females, while 44.3% were male by early 2023. 41% of all those who have internet access in the Netherlands have a Snapchat account.
18. Algeria
Snapchat users in 2023: 7.1 million
Algeria is situated in North Africa. Internet penetration levels in the country stand at 70.9%. It ranks among countries with the most Snapchat users with 7.1 million people using the app. 21% of the population aged 13 years and above in Algeria have a Snapchat account. 54.6% of the users are female, while males constitute 44.3% of this share.
17. Russia
Snapchat users in 2023: 7.5 million
More than 5% of the total population in Russia uses Snapchat. More than 80% of these users are female, while just 15.9% are male. Snapchat’s advertisement reach in the country grew 12.2% between 2022 and 2023 due to an increase in daily active users.
16. Australia
Snapchat users in 2023: 7.9 million
Australia has 7.9 million Snapchat users, which is equivalent to over 35% of its population aged 13 and above. 81% of Australia’s population has at least one social media account. Internet penetration in the country is estimated to be 96.2%.
15. Brazil
Snapchat users in 2023: 8 million
With 8 million people using the platform, Brazil ranks 15th on the list of countries with the most Snapchat users in 2023. However, this is equivalent to only 3.5% of Brazil’s population. This is a low share considering that over 70% of the country’s residents have social media presence.
14. Philippines
Snapchat users in 2023: 9 million
The Philippines has approximately 9 million Snapchat users, which equates to 7.5% of the total population. Internet penetration in the Southeast Asian country is estimated to be 73.1%, while 72.5% of the country has at least one social media account.
13. Canada
Snapchat users in 2023: 11 million
Next on our list is Canada. Snapchat is one of the most popular social media platforms in the country with an estimated 11 million users in early 2023, which makes up for about 33% of the population aged 13 and above that is eligible to have a Snapchat account.
12. Nigeria
Snapchat users in 2023: 11.9 million
Nigeria is a resource rich West African country located on the Gulf of Guinea. It tops the list of countries that spend the most time on social media daily. Nigeria has close to 12 million Snapchat users. Among them, 51.5% of the users are female, while 46.7% are male. 10% of all Nigerians that have access to the internet have a Snapchat account.
11. Türkiye
Snapchat users in 2023: 14.6 million
Türkiye with an estimated 14.6 million users is ranked 11th in the list of countries with the most Snapchat users. 20.7% of the population with internet access, and 21.6% of those aged 13 and above in the country have a Snapchat account. More than 60% of the users were female, according to DataReportal. Snapchat's advertisement reach in Türkiye increased by 14.7% between 2022 and 2023.
10. Egypt
Snapchat users in 2023: 15.7 million
Egypt is home to over 80 million internet users, which is equivalent to 72% of the total population. An estimated 15.7 million of them have a Snapchat account, which puts Egypt on 10th in the list of countries with the most Snapchat users in 2023. 58.5% of the users are female, while 40.7% of them are male.
9. Iraq
Snapchat users in 2023: 16.8 million
Snapchat is a popular social media platform in Iraq. 53.4% of the population aged 13 and above has an account on the app. Snapchat's potential of advertisement reach in the country increased by 2.3 million people between 2022 and 2023. More than half of the users in Egypt are male.
8. Mexico
Snapchat users in 2023: 17.2 million
Mexico ranks nineth on the list of countries that spend most time on social media, recorded at an average of 3 hours and 21 minutes spent per person each day. The country is home to over 100 million internet uses, of which 17.2 million are Snapchat users. More than 16% of the population aged 13 years or above have a Snapchat account in Mexico.
7. Germany
Snapchat users in 2023: 18.7 million
Germany has 18.7 million Snapchat users, which places the country seventh on the list of countries with the most Snapchat users in 2023. Internet penetration in the country stands at 93.1%, while 85% of the population has social media presence. 22.5% of those who have access to the internet have a Snapchat account in Germany. Among them, 55.3% are female, while 44.3% are male.
6. Saudi Arabia
Snapchat users in 2023: 21.8 million
Saudi Arabia ranks sixth in the list of countries with the most Snapchat users in 2023, with 21.8 million maintaining accounts on the platform as of early 2023. This figure is close to a staggering 60% of the overall population in the kingdom, and 74.3% if you only count those in the eligible age group of 13 years and above. The Saudis are regarded among the nations that spend the most time on social media, with an average user spending 3 hours and one minute on social media every day.
