In this article, we will discuss the 20 Best Alternatives to Bath & Body Works. You can skip our detailed analysis of the global beauty industry, popular beauty trends in 2024, and recent advancements in beauty companies by going directly to the 5 Best Alternatives to Bath & Body Works.
"Beauty" is an idea that goes beyond appearance; it includes a deep sense of perfection, harmony, and aesthetics. It’s the essence that captures our senses, igniting emotions and inspiring admiration.
Global Beauty Industry:
The skincare, fragrance, makeup, and haircare sectors of the booming global beauty business all contribute significantly to the global economy. The beauty sector proved resilient even in times of global economic crisis, bringing in around $430 billion in revenue in 2022. McKinsey & Company reports that the beauty industry is expected to expand at an anticipated pace of 6% per year and reach around $580 billion in revenue by 2027. This rise is comparable to, or marginally greater than, that of other consumer segments, such as clothing, accessories, footwear, pet supplies, and food and beverages.
Premiumization, or customers trading up and paying more, particularly on makeup and fragrances, is what defines the beauty sector. The emergence of independent brands and new competitors has increased competition in the market, compelling established names and merchants to evolve. The steady growth of the beauty industry is mostly due to e-commerce, with online sales almost tripling between 2015 and 2022 and accounting for over 20% of total sales. To satisfy the demands of a dynamic and competitive market, the coming years will be characterized by innovation, shifting consumer preferences, and an emphasis on omnichannel purchasing experiences.
Popular Beauty Trends In 2024:
According to estimates from the US Census and the Simmons National Consumer Survey, the average American spends $322.88 a year on skincare or almost $15,000 throughout their lifetime.
In another instance, when American women were surveyed, 78% of them said they spent an hour a day taking care of their appearance (makeup, hair treatments, and outfits). Looks-related activities were found to require less time investment than hair and cosmetics, which take up an average of 55 minutes in a woman's day.
Consumer tastes and company strategies are being shaped by a variety of popular trends that the beauty industry is observing in 2024. Trends like "skin streaming," which emphasizes minimizing skincare procedures, and "butterfly bob" haircuts are becoming increasingly popular in all areas of skincare, hair, and makeup. The financial and business aspects of these trends are visible in the rise of environmentally friendly skincare products and the spread of beauty businesses into retail. The line of eco-friendly skincare products from Plaine Products is one of the most recent releases. Plaine Products is committed to reducing plastic pollution by offering zero-waste, environmentally friendly skincare products.
Customers are increasingly choosing contactless payments—58% of them prefer this method, according to the Amex Survey—demonstrating the industry's shift toward more practical and effective payment solutions. These patterns not only show how customer needs are changing, but they also give companies a chance to modify their approaches to stay competitive in the beauty industry in 2024.
Recent Advancements in Beauty Companies:
In response to the increasing consumer desire for sustainable, natural, and organic products, the beauty industry is changing quickly. To meet the evolving needs and tastes of their customers, businesses are putting a greater emphasis on sustainability, innovation, and transparency.
The beauty industry has been significantly influenced by Procter & Gamble Company (NYSE:PG) recent purchases in the skincare sector. Farmacy Beauty, a 'farm-to-face' company acclaimed for its cruelty-free and sustainable procedures, was purchased by Procter & Gamble Company (NYSE:PG) in 2021.
Through this acquisition, Procter & Gamble Company (NYSE:PG) has been able to increase its market share in the skincare sector and provide customers with more options that support ethical beauty practices. In 2023, Procter & Gamble Company (NYSE:PG) had an astonishing annual revenue of $82 billion.
Procter & Gamble Company (NYSE:PG) made another recent acquisition in the premium shampoo market category in 2023, acquiring the haircare brand Mielle Organics.
Furthermore, Procter & Gamble Company (NYSE:PG) purchased Tula Skincare in 2022, a company that makes probiotic skincare products. Tula Skincare was co-founded by Dr. Roshini Raj, Ken Landis, and Dan Reich, and its revenues surpassed $150 million in the United States in 2021.
Procter & Gamble Company (NYSE:PG)'s acquisition of Tula Skincare enhances its standing in the premium beauty industry and gives it access to the expanding market for probiotic skincare products.
The organic skincare market has been significantly impacted by e.l.f. Beauty, Inc. (NYSE:ELF)'s recent $355 million acquisition of Naturium. With this calculated decision, e.l.f. Beauty, Inc. (NYSE:ELF) is better positioned to develop its market share in the skincare industry and meet the growing demand for high-quality, natural skincare products.
With the acquisition of Naturium, E.l.f. Beauty aims to increase its retail skincare sales share to roughly 18%, giving it a stronger position in the market. In 2023, e.l.f. Beauty, Inc. (NYSE:ELF) earned $578.84 million in revenue annually.
Naturium's emphasis on reasonably priced and efficient skincare aligns with the goals and principles of E.l.f. Beauty, which makes it a perfect partner for the skincare industry's expansion and growth.
Since Naturium is only available in the United States through Target and Amazon in addition to its direct-to-consumer website, E.l.f. Beauty also intends to increase its partnerships with retailers.
With that said, here are the 20 Best Alternatives to Bath & Body Works.
20 Best Alternatives to Bath & Body Works
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Methodology:
To pick out the 20 Best Alternatives to Bath & Body Works, we have used a consensus-based approachusing a diverse variety of credible sources to determine the best substitute brands. To give you the finest result possible, we picked brands that appeared multiple times on Plain Tips, Amazon, and Reddit, assigned them a score based on their number of appearances, and ranked them accordingly. In tie-breaker situations, we consulted independent beauty blogs and product reviews and then curated the products for our list.
By the way, Insider Monkey is an investing website that tracks the movements of corporate insiders and hedge funds. By using a similar consensus approach, we identify the best stock picks of more than 900 hedge funds investing in US stocks. The top 10 consensus stock picks of hedge funds outperformed the S&P 500 Index by more than 140 percentage points over the last 10 years (see the details here). Whether you are a beginner investor or a professional one looking for the best stocks to buy, you can benefit from the wisdom of hedge funds and corporate insiders.
20. Fresh
Insider Monkey Points: 2
Fresh is a top choice for people looking for soothing, nourishing skincare products that also work wonders because of their dedication to using natural, healthy components in their formulations. Fresh is popular for its sugar, black tea, and soy-based natural skincare products. One of Fresh's best-selling skincare products is the Soy Face Cleanser, a mild yet effective cleanser that's praised for its capacity to get rid of makeup, dirt, and pollution without stripping your skin.
19. C.O. Bigelow
Insider Monkey Points: 2
The oldest apothecary pharmacy still operating in the United States, C.O. Bigelow, was established in Greenwich Village, New York, in 1838 and offers skincare, bath, and body care items. Having been in business for almost 200 years, it has provided services to prominent people like Thomas Edison, Eleanor Roosevelt, and Mark Twain while upholding its traditions of providing individualized care, unique formulae, and natural remedies.
18. Herbivore Botanicals
Insider Monkey Points: 2
Herbivore Botanicals is a vegan and clean skincare brand that distributes natural skincare and personal care products. It is a natural alternative to bath and body works. Their products are incredibly successful in treating a range of skincare issues, such as redness reduction, hydration, plumping, anti-aging, brightening, blemish and acne control, and redness reduction. The Blue Tansy Invisible Pores Resurfacing Clarity Mask is one of its best-selling products; it is acclaimed for its pore-cleansing capabilities and mild exfoliating without irritating the skin.
17. Rituals
Insider Monkey Points: 2
Rituals is a brand that emphasizes transparency by disclosing every ingredient, origin, and researcher behind its products. This brand specializes in developing pure and effective formulations for everyday health that are vegan, non-GMO, and third-party tested. The company is bolstered by offering a variety of items, such as body creams and scented candles, that meet different requirements and needs. The Ritual of Sakura Body Cream is one of its best-selling items. Customers love this rich and luscious body cream because of its wonderful smell and its ability to leave skin feeling silky smooth. It is one of the bath and body works cruelty-free alternatives.
16. Bathhouse Soapery & Caldarium
Insider Monkey Points: 2
Hot Springs, Arkansas, is home to the popular Bathhouse Soapery & Caldarium, a store selling cosmetics. This company, which is well-known for its handcrafted soaps and bath and beauty items, has a selection of freshly prepared products that are expertly crafted. Bathhouse Soapery, which has boutiques in Louisiana as well, is renowned for its distinctive and superior products. One of their bestselling soap scents is Milk Soap, a flirty combination of raspberry, cotton candy, and caramelized sugar.
15. Molton Brown
Insider Monkey Points: 2
Molton Brown provides premium bath, beauty, and home gifts in a variety of wonderful smells. Their assortment of products includes body washes, hand washes, lotions, and perfumes that are made with unique ingredients that have been gathered from all around the world. Since its founding in 1971, Molton Brown has made a name for itself as a fragrance expert, producing opulent bath and shower gels and aromas that are both creative and unique. This brand has alternatives to bath and body works lotion.
14. Pacifica
Insider Monkey Points: 2
Pacifica Beauty offers a range of products, including haircare, makeup, and perfumes, all of which are made with an unwavering commitment to being ethical. Pacifica features best-selling skincare items, such as cleansers, serums, and moisturizers. Each product is made with natural and efficient components to encourage glowing skin.
13. Origins
Insider Monkey Points: 3
The natural skincare line Origins specializes in products made with plant extracts. They provide a selection of clean skincare products that are gentle and effective. Botanical extracts are found in several of Origins' best-selling natural skincare products, such as Origins GinZing Energy-Boosting Gel Moisturizer and Origins Plantscription Anti-Aging Power Serum. It is one of the healthy alternatives to bath and body works.
12. Thymes
Insider Monkey Points: 4
Inspired by plants, Thymes offers body care products. Its product line includes body washes, scrubs, and lotions that are mild and scented with opulent fragrances. Their goods have been thoughtfully created with timeless scents, top-notch ingredients, and exquisite packaging. Customers adore the seasonal and invigorating aroma of the Thymes Frasier Fir collection, which is especially popular in the winter.
11. Jo Malone
Insider Monkey Points: 4
Established by Jo Malone in 1983, Jo Malone provides a broad selection of premium perfumes, candles, and home odors. Jo Malone London products are known for their unique scents and appealing packaging, making them a popular choice for consumers who desire high-end fragrances. This brand has several best-selling items, such as the Blossoms Fragrance Travel Trio, English Pear & Freesia, Peony & Blush Suede, and Wood Sage & Sea Salt Colognes.
10. Philosophy
Insider Monkey Points: 5
Philosophy offers a selection of body, bath, and facial care items with an emphasis on wellness and cleanliness. Science and nature are combined into its products. Philosophy is dedicated to giving clients high-quality products for their everyday routines. Products such as facial cleansers, moisturizers, serums, bath gels, and perfumes are available to improve skin and senses. It is one of the bath and body works competitors.
9. Aveda
Insider Monkey Points: 6
The well-known company Aveda is an expert in body care, skin care, and exceptionally good hair products. Aveda's dedication to using exclusively pure botanical ingredients and making vegan and cruelty-free products has earned this brand recognition. Similar to Bath and Body Works, Aveda provides a wide selection of products meant to accentuate natural beauty while emphasizing eco-friendliness and sustainability.
8. Kiehl's
Insider Monkey Points: 7
Kiehl's is dedicated to employing naturally derived products and avoiding parabens, demonstrating their commitment to providing high-quality skincare solutions. They address a variety of skin issues and types with their extensive line of skincare products, all of which are scientifically created to build and restore the skin barrier. The Ultra Facial Cream with Squalane, the Potent-Strength Vitamin C Serum, and the Refillable Body Lotion with Cocoa Butter are some of its best-selling items.
7. Crabtree & Evelyn
Insider Monkey Points: 7
Crabtree & Evelyn specializes in fragrances and bath and body care products. In addition to rich body moisturizers, body exfoliators, body lotions, body oils, and other nourishing body care products, they also provide a variety of shower essentials and relaxing bath soaks. To further satisfy clients seeking high-quality items to indulge in self-care and improve their daily routines, Crabtree & Evelyn offers candles, scents, cleansers, and diffusers. Their handcrafted craftsmanship serves as inspiration for their products, which are made to feed the skin and senses and demonstrate a dedication to luxury and quality in the bath, body, and home care categories.
6. L'Occitane
Insider Monkey Points: 8
L'Occitane produces and sells skincare made with natural and organic ingredients. The company offers a wide range of products, such as hand soaps comparable to Bath and Body Works, scents, all-natural hair care items, and perfumes. The Shea Butter Hand Cream is one of L'Occitane's best-selling items. This hand cream is extremely popular and constantly ranks among the top hand creams, thanks to its rich moisturizers like shea butter, which keep hands soft and nourished.
