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Investing in strong consumer brands with excellent earnings growth prospects is a tried-and-true strategy of building wealth in the stock market. Warren Buffett has patiently held shares of growing businesses to build tremendous wealth for Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) shareholders, and this approach can work for you, too.
Here are two Berkshire-held stocks that could double your money within five years.
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1. Amazon
Berkshire held 10 million shares of Amazon (NASDAQ: AMZN) in the second quarter, and it has held a position in the e-commerce leader since 2019. Amazon seems to fit right in with other leading consumer brands that Buffett favors, including Berkshire's large stakes in Apple and Coca-Cola. Amazon has a legion of over 200 million Prime members, and a growing fulfillment and data center infrastructure that give the company a major advantage over competitors.
Amazon may never match the likes of Costco or Walmart in physical retail, but those retailers have a long way to go to match Amazon's lead in building out a same-day delivery network for online shoppers. Amazon ended 2023 with an impressive 627 million square feet of fulfillment centers, data centers, and other facilities.
Amazon has increased its square footage by over 224 million square feet since 2020. The company has a major infrastructure lead over competitors, which has allowed it to command a market share of U.S. e-commerce in 2023 that was six times the share of its next closest competitor, according to Statista.
Amazon is reportedly investing in more industrial properties to build out its infrastructure. Of course, the company is not only investing to expand its retail delivery network, but also to support its cloud computing business. Amazon Web Services (AWS) has experienced accelerating growth this year as companies continue migrating their data systems to the cloud. AWS generated most of Amazon's $14.7 billion in operating income in Q2.
It's an incredibly strong business that continues to invest in strengthening its competitive advantage. Analysts expect Amazon to grow earnings at an annualized rate of 22%, and the stock continues to trade within its historical valuation ranges on a price-to-sales or price-to-earnings basis. Overall, Amazon investors are looking at excellent return prospects in the coming years.
2. American Express
American Express (NYSE: AXP) is one of four stock holdings for Berkshire that had a value of at least $25 billion in the second quarter. It has held a stake in American Express for over 30 years. It's another example of the kind of top brand well-entrenched in its market that Buffett tends to favor.