2 Top Chinese Internet Stocks You Should Look At

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Internet penetration in China has grown steadily. Five years ago only 46% of the Chinese population had internet access, a number that's expected to jump to 56% this year. This growth rate might seem slow at first, but China's huge population means that even a small percentage jump translates into millions of additional users.

During the first half of 2017, China's internet population increased by 20 million, or 1.3%, as compared to the end of 2016. So, the steady growth in internet penetration in the coming years means that millions more people will be getting online each year in China.

This is great news for NetEase (NASDAQ: NTES) and Baidu (NASDAQ: BIDU) -- two companies targeting different corners of China's internet space.

Internet modem and ethernet cable.
Internet modem and ethernet cable.

Image source: Getty Images.

NetEase

China's rapid internet growth means that more people are now using smartphones. In fact, 95% of China's internet population uses a mobile device to get online. Not surprisingly, the country is now crazy about mobile gaming, and users are spending a lot on in-game purchases.

According to App Annie, mobile gaming in China has grown from a $3 billion industry in 2015 to $11 billion last year. NetEase has used this trend to its advantage, clocking terrific revenue and earnings growth over the past few years, as shown below:

NTES Revenue (TTM) Chart
NTES Revenue (TTM) Chart

NTES Revenue (TTM) data by YCharts.

The Chinese mobile gaming market should keep getting better since both smartphone and internet penetration in the country have a lot of room for growth. Newzoo estimates that China's smartphone penetration is currently just under 52%, so as more users get smartphones and go online, demand for mobile gaming will increase.

Asian market research company Niko Partners estimates that China's mobile gaming revenue will hit $23.5 billion by 2021. NetEase is in a strong position to tap into this growth -- with an impressive portfolio of mobile gaming titles -- despite a slip in the recently reported quarter. The company's newly released games are very popular, and it is on track to monetize them.

NetEase is in partnership with Microsoft and Activision Blizzard to operate highly popular franchises such as Minecraft and World of Warcraft in the Chinese market. And the company is now moving into international markets.

Mobile gaming supplies 68% of NetEase's total revenue, and it won't be surprising if the company pulls in more revenue from this space thanks to the end-market growth and its solid position there.

What's more, investors can get into NetEase on the cheap. The stock trades at just 20 times forward earnings, significantly lower than the 55 industry average, making it an attractive bet on China's mobile gaming growth.