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84% of executives, 81% of HR leaders surveyed said their company is actively engaged in improving culture, but less than half of workers agree
MINNEAPOLIS and TORONTO, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Dayforce, Inc. (NYSE: DAY; TSX: DAY), a global human capital management (HCM) leader that makes work life better, today released results from its 15th Annual Pulse of Talent report. Exploring the current state of organizational culture – and the differing perceptions among workers, managers, HR leaders, and executives – the survey of 9,489 workers from around the world shows that investments many companies are making may not be moving the needle.
“For organizations, cultivating a strong culture is a constant balancing act between productivity and agility and creating a space where people can do their best work,” said Amy Cappellanti-Wolf, Chief People Officer, Dayforce, Inc. “Our research shows that organizations that invest in culture – specifically, aligning their benefits, initiatives, and technology with the needs of their people – will have an advantage when attracting and retaining top talent and building a high-performing workforce.”
With leaders under pressure to quantify the value of every dollar spent, it’s increasingly important their investments in culture drive high performance. For the first time, the Dayforce Pulse of Talent report included a Workplace Culture Index, grouping respondents into three categories – Culture Promoters, Culture Passives, and Culture Detractors. Respondents most positive about their company culture said there were three areas where their company excelled, relative to those who are most negative about their company culture:
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Supporting productivity with the right technology: Culture Promoters were more than twice as likely as Culture Detractors to say they have the technology they need to do their jobs efficiently (85% vs 39%) and to believe that AI will have a positive impact on culture (67% vs 31%).
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Ensuring benefits provided are aligned with worker needs: Culture Promoters were almost four times more likely than Culture Detractors to say their company benefits are good at meeting their needs (82% vs 21%).
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Providing flexible work options: Culture Promoters were more likely than Culture Detractors to say they have flexibility in how (57% vs 28%), when (54% vs 33%), and where (54% vs 30%) they work. Culture Promoters (91%) were three times more likely than Culture Detractors (29%) to say their employer trusts its employees.
When it comes to AI, the Pulse of Talent survey found a sizable difference between the perceptions of leaders and their workforce. Surveyed executives were 44% more likely than workers to say AI is used responsibly in their company, 48% more likely to say they have a clear understanding of how it is or will be used, and 48% more likely to say AI supports better decision making. This gap in perception helps show that organizations that are intentional about educating their people about the value, benefits, and use cases of AI may better foster meaningful communication and, in turn, support a stronger culture.